This campaign focused on inspiring the women in our community to get active in any way they want, without any judgment. We wanted to motivate and encourage women to get up, get out, get active and most importantly have fun. We met with 5 incredible women over the course of 2 days to film them getting active in the way they wanted, whether this was in the pool, on a walk, in the gym or playing community sport! With a quick turnaround, our team produced trailers for the campaign, final videos for each individual women and photography.