The Jasper Picture Company Logo - video production company Melbourne

We are Australia's Video News Release Experts

Crafting compelling Video News Releases that capture attention and make headlines in the Australian TV news landscape

VNR photo taken in Melbourne by The Jasper Picture Company

The Plan

Step 1

We start with a discussion to understand your vision and objectives, making the concept development process easy.

Step 2

Our team handles all aspects of production  ensuring a smooth and hassle-free experience for you.

Step 3

We edit same day and provide a straightforward editing and review process, ensuring the final product aligns perfectly with your goals.

Why Video News Releases?

Media Coverage and Visibility

The primary stake in producing a VNR is securing broad media coverage. An engaging and newsworthy VNR can capture the attention of news outlets, leading to increased visibility and awareness of your organisation or message across various platforms. The challenge lies in crafting a VNR that stands out to journalists and editors inundated with content, making the quality and relevance of your VNR critical.

Public Perception and Credibility

A well-produced VNR not only informs but also shapes public perception. It’s an opportunity to present your organization in a controlled, positive light. The accuracy, professionalism, and tone of the VNR play significant roles in building or maintaining credibility with your audience and stakeholders. Poorly executed VNRs can have the opposite effect, damaging reputation and trust.

Message Control and Clarity

Unlike traditional press releases, VNRs allow for a higher degree of message control through visual and auditory elements. The stake here is ensuring your key messages are clearly communicated and understood by your target audience. This involves strategic scripting, quality production, and effective distribution to ensure the intended message is conveyed without distortion or misinterpretation.

So why us for your VNRs?

Expert Storytelling with Media Insight

We combine expert storytelling with a deep understanding of the Australian TV news industry, crafting VNRs that resonate with journalists and broadcasters. Our team knows how to align your key messages with current news trends and audience preferences, significantly increasing the chances of your story being featured across media platforms.

High-Quality Production Standards

Our dedication to high-quality video production distinguishes us. With advanced equipment and a professional team, we ensure every VNR adheres to the technical and editorial standards expected by Australian TV news outlets, enhancing your credibility and the effectiveness of your message.

In-depth Knowledge of the TV News Industry in Australia

Leveraging our in-depth knowledge of the Australian TV news landscape, we tailor your VNR to meet the specific preferences and requirements of local news outlets. This insight into what makes a story appealing to Australian broadcasters ensures your news not only gets aired but also connects with viewers, maximising impact and engagement.

A VNR is a collection of vision and audio that is supplied, often by a PR firm , to a news program so that the news program can create a news story.

Due to network cutbacks, tv news programs have fewer news crews to send out on the road but at the same time demand is increasing every day for information and it’s why we think that a great VNR should form part of your public relations toolkit.

You might need a video news release over a traditional press release for many reasons.

To make sure that only one camera crew traipses through your facility.

To reach a wider audience.

Consider creating a location tour video

To make sure that the right people are answering the right questions on camera.

Your story might be perfect for regional media attention but all of the “talent” are in Melbourne so its a great way to send your pics and audio to a country audience.

Video News Releases are known by a few different names. VNR’s,Electronic Press Kit and EPK to name a few.


How can we help with your VNR?

We will have a meeting with you to understand the purpose and the goal of your video news story. Is it time dependent? Is it location dependent? We will learn about your audience to make sure we are filming the right material and having the material sent to the right media outlets. We can zoom interview possible on-air talent to ensure we get the best voices in your video news release and we can also organise a location recce to ensure we are filming in the right places.

We will give you an accurate, transparent, fixed quote that will tell you everything you are paying for. We will add value by suggesting additional edits using the same broadcast quality material for different purposes, and will also keep your vision on file so that if you ever need to create something, we can put it to good use again, perhaps for social media.

We can also film/edit and deliver your video news release in Melbourne on the same day if you require it, getting you media coverage on the day of your event.

Each quote includes two rounds of edit changes to ensure you get what you want, basic motion graphics and copyright-free music.

If necessary we can also provide high quality audio grabs for radio and photos for any newspaper coverage.

You will have a producer allocated to your video news release project, and we would set you up in our system to ensure that you stay in the loop and know how your video is going and when you will receive various stages of the final videos.

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Next Steps

All you need to do is fill out the form below with a couple of details, and we will be in touch to set up a meeting. This meeting can be over zoom, or we can come to you.

Why The Jasper Picture Company?

With a background in News and Current Affairs our director of photography, Matt Jasper knows what news organisations need in terms of telling a story and how they need it delivered.

We know that we can help you and your organisation get your message out.

We can’t wait to work with you on your next video production. Get the ball rolling on your next video news release by filling out the form below.


Matt and the Jasper Picture Company team are absolute rockstars! They consistently exceed expectations with the dozens of live broadcasts, webinars, and top-quality video recordings and edits they've done with us over the past few years. What sets JPC apart is their proactive approach to bring innovative ideas and enhancements that maximise the value, quality and reach of our productions. It's a true partnership where they go above and beyond and are genuinely invested in our success. Whether on-site or in their studio, Matt and the team's calm and supportive demeanour puts all presenters at ease, reflecting their decades of expertise. If you're after a production partner that delivers excellence every time, JPC is your go-to and we're thrilled to continue working with them.
Doug Johnstone
Doug Johnstone
We partnered with Jasper for a recent corporate panel event in Melbourne and it was an incredible success for us. Very professional and flawlessly executed. On-site the event team coordinated the live stream video and audio with professional precision. I highly recommend them!!
Jennifer Herman
Jennifer Herman
Cannot recommend the team at Jasper Picture's more highly - gold standard service, great comms, super professional livestream event. They were so flexible with all the things that naturally change with corporate events. Will work with them again definitely. Thanks again guys - we loved working work you.
Leilani Johansen
Leilani Johansen
Worked with the Jasper team on some corporate and testimonial videos. We were very happy with their thoroughness on the shooting days and the turnaround time and quality of the final edits.
Allison Ho
Allison Ho
Jasper Studios is easily our favourite studio, and certainly our go-to recording space every time we come to Melbourne. The studio is nicely soundproofed, the space is built so well, and not to mention that Jeremy and his team are super friendly and very accommodating. Looking forward to lining up our next project at this location.
Narrelle Paige
Narrelle Paige
I have worked closely with The Jasper Picture Company for many years across two organisations. In my current role as marketing manager for a Catholic all-girls College, we have worked with Matt and his team to produce various videos to support our marketing strategy. Matt and his team are highly skilled, professional and produce wonderful videos. In particular Matt will often add value with his particular eye for detail and suggestions to enhance our videos. Matt is great with all stakeholders and puts everyone at ease. These videos have truly helped with our social engagement and enrolments. I would highly recommend The Jasper Picture Company to anyone who is in need of a high quality video producer. Looking forward to our next projects! Thanks for making the process so easy.
Zenya Carmellotti
Zenya Carmellotti
Working with The Jasper Picture Company was a dream. Emel created such an iconic video for my business and I couldn’t have asked for anyone better. She saw my vision and produced a video that i was beyond proud to launch my business with. Her ideas, offers and energy truly made the whole process amazing. I will 100% be asking her to film my next promo videos and I’m so excited for future collaborations!
Lara de koster
Lara de koster
Was amazing working with Jasper pictures ! Allot of fun and truly amazing how they could see my vision and succeed in creating a dream come true ! Will be back ! Thank you again 🙏
Shinasa Enayeth
Shinasa Enayeth
I have loved working with Jasper Pictures over the past few years. They go above and beyond from planning, filming to editing. The team there are easy to work with and I always get exceptional videos from them.
Kim Parker
Kim Parker
I’ve worked with Jasper for more than 7 months, delivering 10 separate videos, with more to come. The results have been outstanding and have been praised by people right across the organisation (healthcare). Not only did they meet every brief in an authentic and compelling way, they did so collaboratively and respectfully and earned the trust of everyone involved. They were also incredibly flexible and adaptable around the many logistical challenges of the organisation. Jasper have been amazing to work with and I couldn’t recommend them more highly.