The Jasper Picture Company Logo - video production company Melbourne

Educational & training video production specialists

presenter adriatic training video

Why do you need a training video for your business?

There are really only four audiences when it comes to training videos. They are: Potential customers, current customers, current staff and potential staff and they all have slightly different needs. Before you hire a video production company it is always important to work out what you want to achieve with your video content and who it is you are speaking to.

The Potential Customer

Potential customers want quality videos that teach them about your business, your product or your service. If they are in the very early stage of the buying process then they might want to watch a creative video that is general in nature, explaining who you are and what you do.

As they get closer to making a purchase you might create an educational video to teach them how your “Returns” system works, or how long your service takes to implement so that they have any questions they might have, answered before signing on the dotted line.

The Current Customer

This target video audience is looking for help with products that they have already purchased or how they might make additional purchases. You might let them know how to change the oil on their new motorbike, or where to go to get it serviced. They might watch an instructional video on how to put together their new home gym or an educational video production about using the new gym with health and safety in mind.

studio educational videos

The Current Staff Member

Your current staff may need to watch staff training videos when they join your organisation or they might need other video content as part of their onboarding process. We are currently creating a full suite of educational videos in Melbourne for a not-for-profit video client that takes their staff through everything they need to know before they turn up for their first day at the office. 

This video content could include such small details as where to park or how to log in to their computer system, to larger topics such as your human resources policy and the reporting of harassment.

You might also create content that teaches your staff how to do the things you do within your business. How to operate your bespoke server system or how to deal with a complaint over the phone, there are many aspects of a business that could benefit from a training video. A good video producer would be able to sit down with you and help you come up with a bunch of ideas that you could film in the same block to help you create cost-effective training videos.

The potential staff member

A recruitment video is in essence an educational video. It is designed to teach a potential employee about your business and the benefits of working for you and your team. It might spruik the benefits such as free parking or above average superannuation payments, or might show just how beautiful the location is of your headquarters and that you have a child minding service for all staff.

darebin council training video
la trobe university educational video

Who should be in my videos?

Ask yourself, who is your best salesperson?  Who knows the most about your product or service? These are the people that you want to engage when you are starting to look at producing a video. These people at the very least can help to demonstrate what it is you are trying to teach, they can talk about what it is you are trying to get across.

Remember though, that they might not be the best people to have on camera so get them to help you build the content and have your best potential “video presenter”  tell the story on video. You could also engage a professional presenter who will be able to read what you have written and have it come across in the best way possible. You might even just show what you are trying to teach and just use a voice-over artist to be the voice of your business.

Where should the video live once finished?

The answer to this question is very simple. Your videos need to be where your audience can watch them. Is your audience younger and do they live on TikTok? Is it aimed at professionals and they hang out on Linkedin? 

Sit down and think about where your audience is and you will find that this is the best place for your finished video content. If you are creating an internal video maybe it is your intranet. Be where your audience is.

We have been creating training videos in Melbourne for eight years and would love the opportunity to help you with your ideas to make sure that you stay on track with your goals in 2023 and beyond.

worlds biggest plane loading educational video

Educational and Training video production FAQ

It doesn’t have to be. With good planning by you and your video production team, there can be ways to get multiple training videos filmed on the same day, bringing down the cost of each video. If your training videos involve interviewing staff then you already have them sitting down in front of the camera so make the most of it and ask a ton of questions.

Shop around and make sure that you get to see examples of previous content they have created. You might also ask them to speak to a current client of theirs to find out how successful their campaign was. The more info you have the better.

Also, use a company that values pre-production. The more preparation you can do the easier the production and post-production process will be (and cheaper).

That’s ok. When you are engaging a production company make sure you tell them that from the outset. They should be able to find a studio to film in or another office location similar to yours that could be rented.

Why Us

We know that our video production company can help you and your organisation with training and educational video content.

We can’t wait to help you create videos for your next campaign. Get the ball rolling on your next  video by filling out the form below.


Matt and the Jasper Picture Company team are absolute rockstars! They consistently exceed expectations with the dozens of live broadcasts, webinars, and top-quality video recordings and edits they've done with us over the past few years. What sets JPC apart is their proactive approach to bring innovative ideas and enhancements that maximise the value, quality and reach of our productions. It's a true partnership where they go above and beyond and are genuinely invested in our success. Whether on-site or in their studio, Matt and the team's calm and supportive demeanour puts all presenters at ease, reflecting their decades of expertise. If you're after a production partner that delivers excellence every time, JPC is your go-to and we're thrilled to continue working with them.
Doug Johnstone
Doug Johnstone
We partnered with Jasper for a recent corporate panel event in Melbourne and it was an incredible success for us. Very professional and flawlessly executed. On-site the event team coordinated the live stream video and audio with professional precision. I highly recommend them!!
Jennifer Herman
Jennifer Herman
Cannot recommend the team at Jasper Picture's more highly - gold standard service, great comms, super professional livestream event. They were so flexible with all the things that naturally change with corporate events. Will work with them again definitely. Thanks again guys - we loved working work you.
Leilani Johansen
Leilani Johansen
Worked with the Jasper team on some corporate and testimonial videos. We were very happy with their thoroughness on the shooting days and the turnaround time and quality of the final edits.
Allison Ho
Allison Ho
Jasper Studios is easily our favourite studio, and certainly our go-to recording space every time we come to Melbourne. The studio is nicely soundproofed, the space is built so well, and not to mention that Jeremy and his team are super friendly and very accommodating. Looking forward to lining up our next project at this location.
Narrelle Paige
Narrelle Paige
I have worked closely with The Jasper Picture Company for many years across two organisations. In my current role as marketing manager for a Catholic all-girls College, we have worked with Matt and his team to produce various videos to support our marketing strategy. Matt and his team are highly skilled, professional and produce wonderful videos. In particular Matt will often add value with his particular eye for detail and suggestions to enhance our videos. Matt is great with all stakeholders and puts everyone at ease. These videos have truly helped with our social engagement and enrolments. I would highly recommend The Jasper Picture Company to anyone who is in need of a high quality video producer. Looking forward to our next projects! Thanks for making the process so easy.
Zenya Carmellotti
Zenya Carmellotti
Working with The Jasper Picture Company was a dream. Emel created such an iconic video for my business and I couldn’t have asked for anyone better. She saw my vision and produced a video that i was beyond proud to launch my business with. Her ideas, offers and energy truly made the whole process amazing. I will 100% be asking her to film my next promo videos and I’m so excited for future collaborations!
Lara de koster
Lara de koster
Was amazing working with Jasper pictures ! Allot of fun and truly amazing how they could see my vision and succeed in creating a dream come true ! Will be back ! Thank you again 🙏
Shinasa Enayeth
Shinasa Enayeth
I have loved working with Jasper Pictures over the past few years. They go above and beyond from planning, filming to editing. The team there are easy to work with and I always get exceptional videos from them.
Kim Parker
Kim Parker
I’ve worked with Jasper for more than 7 months, delivering 10 separate videos, with more to come. The results have been outstanding and have been praised by people right across the organisation (healthcare). Not only did they meet every brief in an authentic and compelling way, they did so collaboratively and respectfully and earned the trust of everyone involved. They were also incredibly flexible and adaptable around the many logistical challenges of the organisation. Jasper have been amazing to work with and I couldn’t recommend them more highly.