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Melbourne's educational & training video production specialists
On this page, we are going to get to the bottom of what education and training video production is all about. We are going to help you to work out why you would need some of this content for your business and how you would go about it.
This page will help you to work out who should be in your videos and what your videos will be about, it will also help you decide where the videos should live once they have been produced to get the best results.
Why do you need a training video for your business?
There are really only four audiences when it comes to training videos. They are: Potential customers, current customers, current staff and potential staff and they all have slightly different needs. Before you hire a video production company it is always important to work out what you want to achieve with your video content and who it is you are speaking to.
The Potential Customer
Potential customers want quality videos that teach them about your business, your product or your service. If they are in the very early stage of the buying process then they might want to watch a creative video that is general in nature, explaining who you are and what you do.
As they get closer to making a purchase you might create an educational video to teach them how your “Returns” system works, or how long your service takes to implement so that they have any questions they might have, answered before signing on the dotted line.
The Current Customer
This target video audience is looking for help with products that they have already purchased or how they might make additional purchases. You might let them know how to change the oil on their new motorbike, or where to go to get it serviced. They might watch an instructional video on how to put together their new home gym or an educational video production about using the new gym with health and safety in mind.
The Current Staff Member
Your current staff may need to watch staff training videos when they join your organisation or they might need other video content as part of their onboarding process. We are currently creating a full suite of educational videos in Melbourne for a not-for-profit video client that takes their staff through everything they need to know before they turn up for their first day at the office.
This video content could include such small details as where to park or how to log in to their computer system, to larger topics such as your human resources policy and the reporting of harassment.
You might also create content that teaches your staff how to do the things you do within your business. How to operate your bespoke server system or how to deal with a complaint over the phone, there are many aspects of a business that could benefit from a training video. A good video producer would be able to sit down with you and help you come up with a bunch of ideas that you could film in the same block to help you create cost-effective training videos.
The potential staff member.
A recruitment video is in essence an educational video. It is designed to teach a potential employee about your business and the benefits of working for you and your team. It might spruik the benefits such as free parking or above average superannuation payments, or might show just how beautiful the location is of your headquarters and that you have a child minding service for all staff.
Who should be in my videos?
Ask yourself, who is your best salesperson? Who knows the most about your product or service? These are the people that you want to engage when you are starting to look at producing a video. These people at the very least can help to demonstrate what it is you are trying to teach, they can talk about what it is you are trying to get across.
Remember though, that they might not be the best people to have on camera so get them to help you build the content and have your best potential “video presenter” tell the story on video. You could also engage a professional presenter who will be able to read what you have written and have it come across in the best way possible. You might even just show what you are trying to teach and just use a voice-over artist to be the voice of your business.
Where should the video live once finished?
The answer to this question is very simple. Your videos need to be where your audience can watch them. Is your audience younger and do they live on TikTok? Is it aimed at professionals and they hang out on Linkedin?
Sit down and think about where your audience is and you will find that this is the best place for your finished video content. If you are creating an internal video maybe it is your intranet. Be where your audience is.
We have been creating training videos in Melbourne for eight years and would love the opportunity to help you with your ideas to make sure that you stay on track with your goals in 2023 and beyond.
Educational and Training video production FAQ
- Isn't this stuff expensive?
It doesn’t have to be. With good planning by you and your video production team, there can be ways to get multiple training videos filmed on the same day, bringing down the cost of each video. If your training videos involve interviewing staff then you already have them sitting down in front of the camera so make the most of it and ask a ton of questions.
- How do I choose a video production partner?
Shop around and make sure that you get to see examples of previous content they have created. You might also ask them to speak to a current client of theirs to find out how successful their campaign was. The more info you have the better.
Also, use a company that values pre-production. The more preparation you can do the easier the production and post-production process will be (and cheaper).
- But my workplace is ugly, I don’t want to film here.
That’s ok. When you are engaging a production company make sure you tell them that from the outset. They should be able to find a studio to film in or another office location similar to yours that could be rented.
Why Us
We know that our video production company can help you and your organisation with training and educational video content.
We can’t wait to help you create videos for your next campaign. Get the ball rolling on your next video by filling out the form below.
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