Post Tagged with: "videoproduction"

The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising: Exploring Consumer Behaviour

Introduction In the ever-evolving landscape of advertising, video content has emerged as a powerful medium for capturing consumers’ eyes and minds. But what elevates a video advertisement from merely eye-catching to emotionally compelling? The answer lies in psychology. At The Jasper Picture Company, we’ve seen first-hand how understanding the psychological triggers influencing consumer behaviour can transform your video advertising strategy from good to exceptional.  Let’s delve in. The Art of Storytelling Humans love stories. From […]

Read More
Communicare in Queensland on a video shoot for Telstra Health

Embracing Diversity in Video Content: Reaching a Broader Audience

Hello, and welcome to another blog from The Jasper Picture Company. Today, we’re diving into a topic close to our heart and integral to our mission: embracing diversity in video content. The Power of Diversity In a world that’s continuing to become more connected than ever, diversity is not just a buzzword — it’s a necessity. As a socially-conscious video production company based in Melbourne, we understand the power of diverse representation. We believe that […]

Read More
thanks for watching the livestream banner landscape scaled

A Step-by-Step Guide: How to Stream an Event and Engage Your Virtual Audience

Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]

Read More
AIDA

AIDA for Impactful NFP Video Production

“Aida?” No, not the opera! Please bear with me, and read on … Video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, guiding […]

Read More
Panda Mental Health Video production Melbourne filming

The Power of Video Production in Internal communications

Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production. Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more. When done right, video production can have a profound impact on employee engagement, productivity, and […]

Read More
Mastering the Art of Interviews for Not-For-Profit Video Production

Mastering the Art of Interviews for Not-For-Profit Video Production

Hello, and welcome to our latest blog. Today, we’re looking at a critical topic for anyone in the not-for-profit world using video to share their story. We’re talking about interviews. If you are after more information about our Not-For-Profit Video Production offering, it can be found here. The Role of Interviews in Not-For-Profit Videos The beauty of not-for-profit videos lies in their authenticity. They shine a light on real stories, real struggles, and, most importantly, […]

Read More
Professional Video Production Crew

How to Budget for Your Corporate Video Production

Corporate Video Production has firmly positioned itself as a cornerstone of effective marketing strategies. A well-crafted video can significantly increase customer engagement, enhance brand visibility, and drive sales. Venturing into video production, however, can be daunting, especially when it comes to budgeting.  This blog will provide you with an understanding of the costs involved in video production and give you some practical tips on how to set a realistic budget for your next project. The […]

Read More
VCOSS live stream Melbourne

The Benefits of Live Streaming for Not-for-Profit Organisations and Fundraising Events

Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. It also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can play a major role, […]

Read More
22

An Introduction to Shopify and Video Marketing

If you went into a store to buy a pair of runners and on the shelf was one photo of the pair you wanted, would you buy them? Shopify has revolutionised the e-commerce landscape, making it easy for sellers to create and manage online stores. As competition online continues to grow, businesses must stay ahead of the curve to attract and retain customers. One powerful tool that savvy online retailers are using to stand out […]

Read More
Studio shoot

How to Live Stream an event on Facebook in 2023

Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]

Read More