Written by Emel Berdilek Welcome back! I start my morning with a cold-pressed green juice and a leisurely 10km run. Then I have the perfect breakfast of the most perfect avocado and the most perfect toast and a side of my multivitamin … jokes. LOL … I just microwave my oats for 2 minutes. Every day is different. No, really, every day is totally its own adventure. One day, I will wake at 7am and […]
Read MoreThere’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that are really weird or poorly designed. The difference now is […]
Read MoreIf you’re reading this, you’re not currently down a YouTube rabbit-hole. Congratulations! Especially considering how many people are, as YouTube accounts for 25% of mobile traffic across the globe. The video hosting phenomenon was bought for $1.6 billion in 2010, and things have only gone up for the platform since then. The video-sharing behemoth has grown every year since it’s been online, and is now a massive influence on global culture, changing the way video […]
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Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you’re going […]
Read MoreIs there any point? Video production companies are a dime a dozen. Everyone seems to know someone who knows someone else who creates video content. Most companies will use similar cameras, similar video edit programs and similar sound and light packages. So how do you choose who to work with? On a fundamental level, at The Jasper Picture Company we like to work for people we care about, people who share similar ideals to us, […]
Read MoreStarting off a new marketing campaign can be difficult. Some of you will have marketing budgets, some of you won’t. My thought on marketing budgets is that if your marketing is working, and if it is driving sales and profit, surely the budget shouldn’t be limited. If it is working, it should be ramped up to drive more sales and more profit. Ideally, your video strategy this year will be about testing, every day, to find a campaign that works. Then […]
Read MoreSo you’re looking to start a career in video production? While it can be a tough industry to crack into, there are certain steps you can take to help ensure not only that you get your foot in the door but that it swings wide open. 1. Always Network The secret key to life: network! You don’t need to be the best in the class or have the fanciest equipment to get a great job […]
Read MoreHow do you capture an audience from the comfort of their own homes for a 2 day conference during COVID? The team at AFCA, reached out to us at The Jasper Picture Company to host a brand new member forum in the virtual domain. Now, this may seem simple. Zoom calls have been an undeniable marker of this year and one could easily be used to transpose this forum online. However, we had exciting and innovative […]
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