As we head toward the door marked ‘2023’, I wanted to do two things: firstly, review what happened in video production this year, then outline what I think will feature in 2023. Recruitment Videos 2022 saw a significant increase in the number of recruitment videos being produced. With COVID still circling and Australian skilled immigration down, the hunt was on for good recruits. As our visa application backlog climbed, 2022 saw a lot of competition […]
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There are a lot of video production companies out there. So, how do you choose the right one for your business? It’s important to keep in mind that not all video production companies are created equal. Some are better than others, and some are better suited for certain types of projects than others. Here are a few things to remember when choosing a video production company for your business. First and foremost, you must ensure […]
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Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]
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We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to […]
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Introducing Our New Melbourne Soundproof Studio: Book Your Next Project Today At The Jasper Picture Company, we are proud to announce the launch of our brand new Melbourne soundproof studio. While our team has always provided high-quality video production in Melbourne, we’ve expanded our offering to meet our client’s needs and offer a new way to step up your marketing and engagement with customers and staff. In this article, we’ll cover everything you need to […]
Read MorePicture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. […]
Read MoreAs Melbourne prepares to leave lockdown, it might seem challenging to know how to navigate your marketing messages for your non-profit or business moving forward. What do you say? How do you navigate this new normal? How has marketing become redefined post-lockdown? Understanding these questions and considering what your business or non-profit needs during this time is critical to ensuring your business has the right message moving forward. If you’re unsure where to start with […]
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Sometime during the 2000s, there was a point where cameras and internet access were attached to so many phones they became ubiquitous. It’s hard to point out exactly when, but the smartphone really did seem to bring the whole world into the palm of your hand. Suddenly, it felt like, everyone had the means to self-expression online. There’s been much said about this but its impact on film, and on how we film, is still […]
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By Matt Jasper While Melbourne is currently under lockdown, it won’t always stay this way forever. In fact, when Melbourne reaches 70% first dose of vaccination, the government will start to allow teams of five people to go in and live stream events in entertainment venues, which means that acts from live music to comedy events can be live-streamed for your audience with a professional video production team! These events are not only a great […]
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