Post Tagged with: "video marketing"

How Long Should Your Video Be?

So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]

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Looking for Video Production in Melbourne?

Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you’re going […]

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Video Production for Health Professionals: Everything You Need to Know

Video can be a powerful tool for health professionals. It’s the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before. As health professionals, it’s essential to stay on top of the latest trends and technology so that you […]

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Why Selling Is Now All About Video: Sales Tactics Post Covid

If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re now up 39% in Q1 of 2021. Customers are […]

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The Ultimate Social Media Video Guide in 2021

Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]

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Video Production for Not-For-Profits:

Creating the Impact You Need Not-For-Profit (NFP) organisations need more money, more supporters, and more people to know about the important work they do. This engagement serves a purpose; ultimately, NFPs exist to create positive impact and public benefit. But, with over 56,000 registered charities in Australia alone, it’s hard to stand out. No longer can charities assume that their important calls to action will cut through the crowded social media landscape based on good […]

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Why Video Marketing Works – Everything You Need To Know

Video Production For Your Business While there are many things a company needs to do to be successful, one of the most essential tasks of them all is to stand out from your competition. One of the easiest ways to do this is by creating a brand story through engaging content. Stories teach us complex information in an easy way, tell us who we should trust, and play on our senses. While there are many […]

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On the road during Covid: filming one of our largest projects ever

Travelling in Australia has become more important than ever.  Usually, in order to get away, you have to wait for a long weekend or use a cheeky sick day to make the most of your time. However, for two of our team, travel and work became one and the same as they drove around Victoria, capturing all the beauty it had to offer. Our latest project with the Victorian Rural Generalists Program had us visit […]

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DIY Business Video Production

There are many occasions in a company’s life when video production is required but not the video production company and the price tag that goes along with it. They might be day to day short videos to keep up your social media video presence. Front of mind marketing is a thing, where if you get in front of potential customers often they will remember you when the time comes to make a purchase. Day to […]

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Saying goodbye to Melbourne’s History

Melbourne’s skyline has changed a lot over the decades. We had the privilege to film the latest of those changes; the closure of St Vincent’s Aikenhead wing. A building of a by-gone era, beloved by any who had the pleasure to walk it’s halls. It is often difficult to articulate the emotional tie one can have with a building. Be it your childhood home, your favourite cafe as a teenager, the first building you worked […]

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