In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a building in South Yarra, without […]
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Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]
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We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to […]
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Introducing Our New Melbourne Soundproof Studio: Book Your Next Project Today At The Jasper Picture Company, we are proud to announce the launch of our brand new Melbourne soundproof studio. While our team has always provided high-quality video production in Melbourne, we’ve expanded our offering to meet our client’s needs and offer a new way to step up your marketing and engagement with customers and staff. In this article, we’ll cover everything you need to […]
Read MorePicture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. […]
Read MoreAs Melbourne prepares to leave lockdown, it might seem challenging to know how to navigate your marketing messages for your non-profit or business moving forward. What do you say? How do you navigate this new normal? How has marketing become redefined post-lockdown? Understanding these questions and considering what your business or non-profit needs during this time is critical to ensuring your business has the right message moving forward. If you’re unsure where to start with […]
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Sometime during the 2000s, there was a point where cameras and internet access were attached to so many phones they became ubiquitous. It’s hard to point out exactly when, but the smartphone really did seem to bring the whole world into the palm of your hand. Suddenly, it felt like, everyone had the means to self-expression online. There’s been much said about this but its impact on film, and on how we film, is still […]
Read MoreSometimes advertising is like doing arts and crafts as a kid. Sensations everywhere, boundless creativity and fun. It’s a good feeling! It meshes together the paper and scissors in a way you never thought possible. But sometimes advertising is your mum telling you to be very careful with those scissors. You feel nervous and sick as she tells you the legend of a boy who got them stuck in his leg, and something you barely […]
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What Is the Job of Each Member of a Video Production Company? In a video production company, there is a wide range of people who work together to make your finished product. Every member has an important job, and usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product. Videographer/Camera Operator The videographer’s job is to […]
Read MoreThere’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that are really weird or poorly designed. The difference now is […]
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