Or laugh. Or maybe we’re trying to make you nervous. The whole point of marketing is to illicit emotional reactions from your audience. To read them and know how to grab their attention. And though reading minds may seem impossible, there is a secret weapon to master this content to audience connection: Empathy. Empathetic content is highly valuable within video marketing. Whether you’re a B2C or B2B enterprise, empathic content can cultivate your relationship with your […]