Picture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. […]
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Video Production Crew – Who Does What?
What Is the Job of Each Member of a Video Production Company? In a video production company, there is a wide range of people who work together to make your finished product. Every member has an important job, and usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product. Videographer/Camera Operator The videographer’s job is to […]
Read MoreConnecting with Your Target Audience Using Video Production and Marketing
As a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience. Not only are you able to provide value to your audience through video production, but you’re also able to keep them engaged for more extended periods. In […]
Read MoreUsing CALD Video production to get your message out.
It’s no secret that video is one of the most popular forms of content on the internet these days. Naturally, with so many people watching videos online, it only makes sense to create your own videos for your business or organization. What you may not know, however, is that language can be a barrier for some viewers – particularly those who are from CALD (culturally and linguistically diverse) communities. People speak different languages, and they […]
Read MoreVideo Production for Health Professionals: Everything You Need to Know
Video can be a powerful tool for health professionals. It’s the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before. As health professionals, it’s essential to stay on top of the latest trends and technology so that you […]
Read MoreWhy Selling Is Now All About Video: Sales Tactics Post Covid
If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re now up 39% in Q1 of 2021. Customers are […]
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The Ultimate Social Media Video Guide in 2021
Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]
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On the road during Covid: filming one of our largest projects ever
Travelling in Australia has become more important than ever. Usually, in order to get away, you have to wait for a long weekend or use a cheeky sick day to make the most of your time. However, for two of our team, travel and work became one and the same as they drove around Victoria, capturing all the beauty it had to offer. Our latest project with the Victorian Rural Generalists Program had us visit […]
Read MoreDIY Business Video Production
There are many occasions in a company’s life when video production is required but not the video production company and the price tag that goes along with it. They might be day to day short videos to keep up your social media video presence. Front of mind marketing is a thing, where if you get in front of potential customers often they will remember you when the time comes to make a purchase. Day to […]
Read MoreSaying goodbye to Melbourne’s History
Melbourne’s skyline has changed a lot over the decades. We had the privilege to film the latest of those changes; the closure of St Vincent’s Aikenhead wing. A building of a by-gone era, beloved by any who had the pleasure to walk it’s halls. It is often difficult to articulate the emotional tie one can have with a building. Be it your childhood home, your favourite cafe as a teenager, the first building you worked […]
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