Post Tagged with: "socialmedia"

The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising: Exploring Consumer Behaviour

Introduction In the ever-evolving landscape of advertising, video content has emerged as a powerful medium for capturing consumers’ eyes and minds. But what elevates a video advertisement from merely eye-catching to emotionally compelling? The answer lies in psychology. At The Jasper Picture Company, we’ve seen first-hand how understanding the psychological triggers influencing consumer behaviour can transform your video advertising strategy from good to exceptional.  Let’s delve in. The Art of Storytelling Humans love stories. From […]

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harness video production

Harnessing Video Production: A Strategic Move for Not-for-Profits

In today’s world, not-for-profit organisations are continuing to look for new and more effective ways to solve problems and make a more significant difference, and one of the best tools available is video production. Videos can help in many ways, from raising more money to making work easier. This blog will explore how videos can help these groups do even better. 1. Amplifying Financial Performance with Video Financial stability remains a cornerstone for not-for-profits. Here’s […]

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thanks for watching the livestream banner landscape scaled

A Step-by-Step Guide: How to Stream an Event and Engage Your Virtual Audience

Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]

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AIDA

AIDA for Impactful NFP Video Production

“Aida?” No, not the opera! Please bear with me, and read on … Video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, guiding […]

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Studio shoot

How to Live Stream an event on Facebook in 2023

Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]

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Social media for healthcare is key for getting your message across.

Optimising Health Videos for Social Media: The Dos and Dont’s

The Importance of Health Videos in Today’s Digital World Health videos are critical to getting accurate and reliable information to a wide audience. With so many digital platforms and a wide reliance on the Internet for information, health videos have become increasingly popular and influential. Here are some reasons why health videos are essential: Understanding the different Social Media Platforms Understanding the particular requirements and nuances of the different social media platforms is crucial to […]

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Corporate Video production ideas

Video Production Ideas 

At JPC, we’re often asked by potential clients about their video ideas, particularly in the corporate video production space.  Sometimes, ideas are driven by the need just to create something. We believe that this is the wrong approach; that, in fact, videos should be targeted at solving a problem, be that driving more sales, raising awareness or attracting new staff. The list is endless. Knowing your ideal client (your audience) and your brand is essential […]

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Case Study – Fitness Video Production with Zen

Written by Emel Berdilek 2022 was rolling slowly to a halt in Melbourne, like the runaway trolley you see at the supermarket that you pray doesn’t hit your car. After my trip to Coles to pick up some weekend snacks, I began scrolling through my Instagram to find a message from a lovely lady I had once met. Her name is Zenya. She tells me she’s starting a new Personal Training company in the New […]

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Corporate video production for your Melbourne business

Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that your target market would be watching or […]

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The Ultimate Social Media Video Guide in 2021

Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]

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