Post Tagged with: "production"

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How to Attract and Retain Staff During A Skill Shortage: Recruitment Videos

In Australia, skilled immigration has been put on hold for the past two years. This has made it difficult for many businesses to find the staff they need to keep their operations running smoothly. As a result, staff retention and recruitment are more crucial than ever before. One way to attract and retain staff during a skill shortage is to produce recruitment videos. Recruitment videos can be an excellent way to showcase your company culture […]

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The Basics Of Colour In Film

Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]

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How Long Should Your Video Be?

So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]

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Video Production starts with a Good Idea

Video production and videos in general can get boring. Every minute 300 hours of vision are uploaded to youtube. A lot of them are the same and formulaic. But the videos which are different, which stray from the popular formular of the time, tend to be the most popular. So how do you come up with a good idea that ignores the mould rather than fits it? Well, what is a good idea for you […]

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