Post Tagged with: "production"

VCOSS live stream Melbourne

The Benefits of Live Streaming for Not-for-Profit Organisations and Fundraising Events

Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. It also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can play a major role, […]

Read More
Interactive video modules are a great way to encourage engagement

YouTube Advertising – A Video Production Guide

Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]

Read More

Introduction to Not-For-Profit Video Production

The world of video production for not-for-profits can sometimes be overwhelming. We decided to put together a guide – or a refresher – on the important things to consider if you’re thinking of heading down that path. The Importance of Storytelling Storytelling, especially when it involves the emotions, is essential to successful not-for-profit video production, and it’s a powerful way to connect with your audience.  Viewers will more likely relate – and react – to […]

Read More
Corporate Video Production services filming in the CBD

A Guide to Creating Impactful Corporate Videos

Tips and Strategies from a Melbourne Video Production Company Define clear objectives Before you start any project like this, you need to know what you’re trying to achieve. So try to clarify, in your mind, what action you are hoping the viewer will take, and what you want to make them feel. Any high-quality video production needs to have its end goal well in sight right from the get-go; the clearer you are about your […]

Read More
whatsapp image 2023 03 17 at 5.44.38 pm edited

Case Study – A March 2023 Melbourne Live Stream Production

In 2020, when COVID hit our shores, many businesses were forced to move their conferences and forums online. Yes, there really was no choice: no one could leave home, guests were stuck overseas or interstate, and attendees couldn’t sit together in the same room. Quite some dilemma! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations assisting individuals and businesses reach agreements about financial complaints were twice-yearly Member Forums, […]

Read More
Music Video shot by The Jasper Picture Company

Case Study – Music Video Production

Written by Emel Berdilek The backstory Rugged up in front of the TV on a relentless Netflix binge is where most of us spent those icy Melbourne winter nights. Comfy, yes, but not really conducive to creativity!  Anyhow, it was on one of those nights I called up my friend Savannah and dragged her into the CBD to run some low light camera tests that, rather fortuitously, resulted in an accidental music video clip. Our […]

Read More
Video Optimisation

Optimising your videos for YouTube

Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube is owned by the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them to […]

Read More
Screenshot from a video production project that we filmed that was focussed around fitness - this was a screen shot from the post production process.

Case Study – Fitness Video Production with Zen

Written by Emel Berdilek 2022 was rolling slowly to a halt in Melbourne, like the runaway trolley you see at the supermarket that you pray doesn’t hit your car. After my trip to Coles to pick up some weekend snacks, I began scrolling through my Instagram to find a message from a lovely lady I had once met. Her name is Zenya. She tells me she’s starting a new Personal Training company in the New […]

Read More
l1034007

JPC’s Melbourne Video Production Studio

In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a building in South Yarra, without […]

Read More

The Basics Of Colour In Film

Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]

Read More