There’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that are really weird or poorly designed. The difference now is […]
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Connecting with Your Target Audience Using Video Production and Marketing
As a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience. Not only are you able to provide value to your audience through video production, but you’re also able to keep them engaged for more extended periods. In […]
Read MoreWhat YouTube can teach you about video marketing?
If you’re reading this, you’re not currently down a YouTube rabbit-hole. Congratulations! Especially considering how many people are, as YouTube accounts for 25% of mobile traffic across the globe. The video hosting phenomenon was bought for $1.6 billion in 2010, and things have only gone up for the platform since then. The video-sharing behemoth has grown every year since it’s been online, and is now a massive influence on global culture, changing the way video […]
Read MoreUsing CALD Video production to get your message out.
It’s no secret that video is one of the most popular forms of content on the internet these days. Naturally, with so many people watching videos online, it only makes sense to create your own videos for your business or organization. What you may not know, however, is that language can be a barrier for some viewers – particularly those who are from CALD (culturally and linguistically diverse) communities. People speak different languages, and they […]
Read MoreHow Long Should Your Video Be?
So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]
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Looking for Video Production in Melbourne?
Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you’re going […]
Read More2021’s craziest video marketing statistics
It’s hard to appreciate just how much our online world is booming. Sure, everything’s online now, helped partly thanks to COVID forcing us to Zoom and e-shop to meet our needs. But behind those websites is an analytical army that turns every click, hover and comment into a measurement. And some of those measurements are mind-boggling. Internet denizens are soaking up as much video content as they can get, often in as short snippets as […]
Read MoreVideo Production for Health Professionals: Everything You Need to Know
Video can be a powerful tool for health professionals. It’s the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before. As health professionals, it’s essential to stay on top of the latest trends and technology so that you […]
Read MoreWhy Selling Is Now All About Video: Sales Tactics Post Covid
If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re now up 39% in Q1 of 2021. Customers are […]
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The Ultimate Social Media Video Guide in 2021
Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]
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