So you’ve noticed it, too, right? Melbourne is giving Sydney a run for its money in tech, finance, and healthcare. Businesses here are rapidly evolving, and one thing they’re throwing their dollars at is corporate video production. Let’s break down why this is happening and why, if you’re in business here, you should jump on the bandwagon. Melbourne’s Business Scene From scrappy tech start-ups hustling to the top to big-time corporations, Melbourne is a hotbed […]
Read More
Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]
Read More
Written by Emel Berdilek Welcome back! I start my morning with a cold-pressed green juice and a leisurely 10km run. Then I have the perfect breakfast of the most perfect avocado and the most perfect toast and a side of my multivitamin … jokes. LOL … I just microwave my oats for 2 minutes. Every day is different. No, really, every day is totally its own adventure. One day, I will wake at 7am and […]
Read More
Written by Emel Berdilek The backstory Rugged up in front of the TV on a relentless Netflix binge is where most of us spent those icy Melbourne winter nights. Comfy, yes, but not really conducive to creativity! Anyhow, it was on one of those nights I called up my friend Savannah and dragged her into the CBD to run some low light camera tests that, rather fortuitously, resulted in an accidental music video clip. Our […]
Read More
Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube is owned by the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them to […]
Read More
Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that your target market would be watching or […]
Read More
In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a building in South Yarra, without […]
Read More
We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to […]
Read MorePicture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. […]
Read MoreThe sun is out and the weather is getting warmer. People are walking up and down the streets of Melbourne with a smile – a grin, even – on their faces. Christmas ads are showing on TV and the usual songs seem catchier than usual. You can feel something is different. What exactly is going on? To the delight of almost everyone in the state, Melbourne is coming out of lockdown – for real this […]
Read More