Post Tagged with: "marketing"

harness video production

Harnessing Video Production: A Strategic Move for Not-for-Profits

In today’s world, not-for-profit organisations are continuing to look for new and more effective ways to solve problems and make a more significant difference, and one of the best tools available is video production. Videos can help in many ways, from raising more money to making work easier. This blog will explore how videos can help these groups do even better. 1. Amplifying Financial Performance with Video Financial stability remains a cornerstone for not-for-profits. Here’s […]

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AIDA

AIDA for Impactful NFP Video Production

“Aida?” No, not the opera! Please bear with me, and read on … Video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, guiding […]

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Panda Mental Health Video production Melbourne filming

The Power of Video Production in Internal communications

Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production. Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more. When done right, video production can have a profound impact on employee engagement, productivity, and […]

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How to Budget for Your Corporate Video Production

Corporate Video Production has firmly positioned itself as a cornerstone of effective marketing strategies. A well-crafted video can significantly increase customer engagement, enhance brand visibility, and drive sales. Venturing into video production, however, can be daunting, especially when it comes to budgeting.  This blog will provide you with an understanding of the costs involved in video production and give you some practical tips on how to set a realistic budget for your next project. The […]

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Interactive video modules are a great way to encourage engagement

YouTube Advertising – A Video Production Guide

Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]

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An Introduction to Shopify and Video Marketing

If you went into a store to buy a pair of runners and on the shelf was one photo of the pair you wanted, would you buy them? Shopify has revolutionised the e-commerce landscape, making it easy for sellers to create and manage online stores. As competition online continues to grow, businesses must stay ahead of the curve to attract and retain customers. One powerful tool that savvy online retailers are using to stand out […]

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Corporate video production for your Melbourne business

Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that your target market would be watching or […]

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Your Best You: 4 Tips for Authentically Recreating Your Company’s Culture

We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to […]

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DIY Business Video Production

There are many occasions in a company’s life when video production is required but not the video production company and the price tag that goes along with it. They might be day to day short videos to keep up your social media video presence. Front of mind marketing is a thing, where if you get in front of potential customers often they will remember you when the time comes to make a purchase. Day to […]

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