Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]
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Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production. Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more. When done right, video production can have a profound impact on employee engagement, productivity, and […]
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Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. It also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can play a major role, […]
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Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]
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Essential Features for Inclusive Live Streaming Platforms Ensuring everyone has an equal chance to experience a live stream event requires more than just providing a video feed. It is important to keep in mind a variety of key components when organising a live stream to make sure as many people as possible can participate. So, consider these: Closed Captions: Providing real-time captions for the hearing-impaired is a crucial aspect of an accessible live stream. By […]
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Plan and promote your live stream Whenever you have a live event stream planned, announce it in advance to your target audience and create a buzz around it using social media platforms, email, and other channels. A well-promoted event will attract more viewers. Have hosts create short videos on their phones saying they look forward to presenting and seeing everyone there. If you had a similar event previously, edit up a teaser video that showcases […]
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In this article, we’re going to explain how to approach live streaming of your event. This is a relatively new service that really hit its straps during the pandemic when, for pretty obvious reasons, the world realised that they couldn’t – and shouldn’t – all sit in one room at the same time. Live events moved online, new streaming platforms appeared and virtual events started to be shown on social media as everyone got into […]
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The Best Practices for Your Next Virtual Event While there is still so much value to in-person interaction, there are plenty of moments when hosting a virtual event may become a reality for your company. At first, it might seem overwhelming to figure out how to turn an entire conference experience into a virtual event. Plus, once you figure out how to go digital, how will you give the same experience when it comes to […]
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