Introduction Last week, we took a look at the power of live streaming and how The Jasper Picture Company is using this technology to connect businesses with their audiences in real time. This week, we will take you one step further into the world of interactive live streaming. The Power of Interaction Live streaming has changed the way businesses connect with their audiences, offering a unique blend of immediacy, engagement, and authenticity. But what if […]
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Live streaming has become a powerful tool for businesses and organisations to connect with their audience in real time. It’s a tool that offers a unique blend of immediacy, engagement, and authenticity. At The Jasper Picture Company, we’ve embraced this technology and are continually working on what live streaming in Melbourne looks like. The Jasper Picture Company: Who We Are The Jasper Picture Company is a Melbourne-based video production company with a difference. We’re not […]
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In 2020, when COVID hit our shores, many businesses were forced to move their conferences and forums online. Yes, there really was no choice: no one could leave home, guests were stuck overseas or interstate, and attendees couldn’t sit together in the same room. Quite some dilemma! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations assisting individuals and businesses reach agreements about financial complaints were twice-yearly Member Forums, […]
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Sometime during the 2000s, there was a point where cameras and internet access were attached to so many phones they became ubiquitous. It’s hard to point out exactly when, but the smartphone really did seem to bring the whole world into the palm of your hand. Suddenly, it felt like, everyone had the means to self-expression online. There’s been much said about this but its impact on film, and on how we film, is still […]
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What Is the Job of Each Member of a Video Production Company? In a video production company, there is a wide range of people who work together to make your finished product. Every member has an important job, and usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product. Videographer/Camera Operator The videographer’s job is to […]
Read MoreAs a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience. Not only are you able to provide value to your audience through video production, but you’re also able to keep them engaged for more extended periods. In […]
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Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you’re going […]
Read MoreVideo can be a powerful tool for health professionals. It’s the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before. As health professionals, it’s essential to stay on top of the latest trends and technology so that you […]
Read MoreIf you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re now up 39% in Q1 of 2021. Customers are […]
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Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]
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