Catchy radio-jingles you hear on the way to work. The screech of tires in an RACV ad. The loud foghorn that plays after radio hosts pull an ‘epic prank call’ by ringing someone’s mate. What do these have in common? Aside from haunting us on the morning commute, these are all examples of sound being used to help deliver a message. From radio ads to corporate videos, sound is fundamental to crafting the emotions and […]