Plan and promote your live stream Whenever you have a live event stream planned, announce it in advance to your target audience and create a buzz around it using social media platforms, email, and other channels. A well-promoted event will attract more viewers. Have hosts create short videos on their phones saying they look forward to presenting and seeing everyone there. If you had a similar event previously, edit up a teaser video that showcases […]Read More
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Tips and Strategies from a Melbourne Video Production Company Define clear objectives Before you start any project like this, you need to know what you’re trying to achieve. So try to clarify, in your mind, what action you are hoping the viewer will take, and what you want to make them feel. Any high-quality video production needs to have its end goal well in sight right from the get-go; the clearer you are about your […]Read More
In 2020, when COVID hit our shores, many businesses were forced to move their conferences and forums online. Yes, there really was no choice: no one could leave home, guests were stuck overseas or interstate, and attendees couldn’t sit together in the same room. Quite some dilemma! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations assisting individuals and businesses reach agreements about financial complaints were twice-yearly Member Forums, […]Read More
Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that your target market would be watching or […]Read More
In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a building in South Yarra, without […]Read More