Post Tagged with: "consumerbehaviour"

The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising: Exploring Consumer Behaviour

Introduction In the ever-evolving landscape of advertising, video content has emerged as a powerful medium for capturing consumers’ eyes and minds. But what elevates a video advertisement from merely eye-catching to emotionally compelling? The answer lies in psychology. At The Jasper Picture Company, we’ve seen first-hand how understanding the psychological triggers influencing consumer behaviour can transform your video advertising strategy from good to exceptional.  Let’s delve in. The Art of Storytelling Humans love stories. From […]

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