In today’s world, not-for-profit organisations are continuing to look for new and more effective ways to solve problems and make a more significant difference, and one of the best tools available is video production. Videos can help in many ways, from raising more money to making work easier. This blog will explore how videos can help these groups do even better. 1. Amplifying Financial Performance with Video Financial stability remains a cornerstone for not-for-profits. Here’s […]
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Hello, and welcome to another blog from The Jasper Picture Company. Today, we’re diving into a topic close to our heart and integral to our mission: embracing diversity in video content. The Power of Diversity In a world that’s continuing to become more connected than ever, diversity is not just a buzzword — it’s a necessity. As a socially-conscious video production company based in Melbourne, we understand the power of diverse representation. We believe that […]
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Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]
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“Aida?” No, not the opera! Please bear with me, and read on … Video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, guiding […]
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Hello, and welcome to our latest blog. Today, we’re looking at a critical topic for anyone in the not-for-profit world using video to share their story. We’re talking about interviews. The Role of Interviews in Not-For-Profit Videos The beauty of not-for-profit videos lies in their authenticity. They shine a light on real stories, real struggles, and, most importantly, real people making a difference. And what better way to bring out this authenticity than through a […]
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Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. It also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can play a major role, […]
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Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]
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If you went into a store to buy a pair of runners and on the shelf was one photo of the pair you wanted, would you buy them? Shopify has revolutionised the e-commerce landscape, making it easy for sellers to create and manage online stores. As competition online continues to grow, businesses must stay ahead of the curve to attract and retain customers. One powerful tool that savvy online retailers are using to stand out […]
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Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]
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The world of video production for not-for-profits can sometimes be overwhelming. We decided to put together a guide – or a refresher – on the important things to consider if you’re thinking of heading down that path. The Importance of Storytelling Storytelling, especially when it involves the emotions, is essential to successful not-for-profit video production, and it’s a powerful way to connect with your audience. Viewers will more likely relate – and react – to […]
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