Sometimes advertising is like doing arts and crafts as a kid. Sensations everywhere, boundless creativity and fun. It’s a good feeling! It meshes together the paper and scissors in a way you never thought possible. But sometimes advertising is your mum telling you to be very careful with those scissors. You feel nervous and sick as she tells you the legend of a boy who got them stuck in his leg, and something you barely […]Read More
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If you’re reading this, you’re not currently down a YouTube rabbit-hole. Congratulations! Especially considering how many people are, as YouTube accounts for 25% of mobile traffic across the globe. The video hosting phenomenon was bought for $1.6 billion in 2010, and things have only gone up for the platform since then. The video-sharing behemoth has grown every year since it’s been online, and is now a massive influence on global culture, changing the way video […]Read More