News

How Long Should Your Video Be?

So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]

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melbourne video production the jasper picture company

Looking for Video Production in Melbourne?

Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you’re going […]

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2021’s craziest video marketing statistics

It’s hard to appreciate just how much our online world is booming. Sure, everything’s online now, helped partly thanks to COVID forcing us to Zoom and e-shop to meet our needs. But behind those websites is an analytical army that turns every click, hover and comment into a measurement. And some of those measurements are mind-boggling. Internet denizens are soaking up as much video content as they can get, often in as short snippets as […]

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Video Production for Health Professionals: Everything You Need to Know

Video can be a powerful tool for health professionals. It’s the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before. As health professionals, it’s essential to stay on top of the latest trends and technology so that you […]

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Why Selling Is Now All About Video: Sales Tactics Post Covid

If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re now up 39% in Q1 of 2021. Customers are […]

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Men’s Health at the Movies

Last week we had Men’s health week, which saw a heartening reminder of the support available to men in the wake of the very real challenges they face. Here at Jasper Pictures, we’re not afraid to tackle some of the more serious topics, and while we’ve thrown in a couple of jokes, don’t say we didn’t warn you. In Australia today, 75% of Australians who take their own lives are men. Just as worryingly, only […]

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The Ultimate Social Media Video Guide in 2021

Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much […]

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4 things we loved in Olivia Rodrigo’s ‘Good 4 U’ music video

By Charlie Staindl It’s a month now since Olivia Rodrigo’s latest smash hit ‘Good 4 U’ music video was released, and you bet we still have a lot we want to talk about. The teenage sensation who broke out with viral hit ‘Driver’s License’ – is now a certified star after dropping her debut album, containing what we believe to be a Jasper Productions-approved BANGER. At the time of writing, ‘Good 4 U’ has over […]

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Video Production for Not-For-Profits:

Creating the Impact You Need Not-For-Profit (NFP) organisations need more money, more supporters, and more people to know about the important work they do. This engagement serves a purpose; ultimately, NFPs exist to create positive impact and public benefit. But, with over 56,000 registered charities in Australia alone, it’s hard to stand out. No longer can charities assume that their important calls to action will cut through the crowded social media landscape based on good […]

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4 video production lessons from Bo Burnham’s new Netflix special ‘Inside’

If you’re a comedy schmuck, a musical savant, or simply bombarded with Netflix ads, you’ll know Bo Burnham’s latest special ‘Inside’ was just released. His latest special features the usual genius and wit you’ve come to know, and the depressing self-awareness that makes him such a unique performer.  But what truly makes this show stand out is the format of the special; written and directed entirely by Burnham himself, filmed exclusively inside his small apartment. […]

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