Ronny, standing in a field, speaking to camera near Portland about the new reconciliation action plan for his organisation.

How to Use Video Content to Train Your Employees

Welcome to the world of innovation and efficiency in employee training! At The Jasper Picture Company, we’re all about embracing the power of visual storytelling, and what better way to harness this power than through employee training? Video content has emerged as a big player in training, and for good reason; it’s engaging, versatile, and – let’s face it – who doesn’t love a good video?  In this blog post, we’ll take you through the […]

Read More
AIDA

AIDA for Impactful NFP Video Production

“Aida?” No, not the opera! Please bear with me, and read on … Video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, guiding […]

Read More
Panda Mental Health Video production Melbourne filming

The Power of Video Production in Internal communications

Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production. Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more. When done right, video production can have a profound impact on employee engagement, productivity, and […]

Read More
Video Optimisation

Optimising your videos for YouTube

Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube is owned by the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them to […]

Read More
2023 (2)

VIDEO PRODUCTION TRENDS – 2023

As we head toward the door marked ‘2023’, I wanted to do two things: firstly, review what happened in video production this year, then outline what I think will feature in 2023. Recruitment Videos 2022 saw a significant increase in the number of recruitment videos being produced. With COVID still circling and Australian skilled immigration down, the hunt was on for good recruits. As our visa application backlog climbed, 2022 saw a lot of competition […]

Read More