Education, News, Videos

THE SOCIAL MEDIA SECRET


Pssst … Do I have the webinar for you!

Everywhere you look on social media these days, people seem to be inviting you to webinars and such to unravel the mysteries of successful client engagement — on social media! You might sign up and get a little taste of what they’re on about, but then you could be invited (surprise, surprise …) to hand over some cash to attend yet another webinar where “all will be revealed”.


There can be plenty of benefit going down this path if you can choose the right person for your situation to work with, and I am sure they all have good advice in one form or another. I think, though, that there is a much simpler way to look at things, at least at the beginning of your social media journey.



A simpler approach

My advice to you and your organisation as the key to social media success is very simple: be social. That’s what social media is supposed to be, after all. And social implies engaging the readers, and viewers, through interesting videos, photos and text; those readers and viewers are all potential customers, but not people who intentionally visit social media sites to be sold to (at least they don’t think they are).  First up, people visit because they see something that sparks their interest and that elicits an emotional response, whether that’s just from its entertainment value or that it appears to be something they “need to know”. You should keep the mindset of these people — people just casually “walking past your shop window “ very firmly in mind when you are organising your content.



Trust, and building relationships

Let me give you a scenario: Someone you’ve never met appears at your door and tries to sell you a TV: what would you think? I know what I’d be thinking: I don’t know this person. Maybe the TV’s stolen. What’s the catch? I don’t have a relationship with this person. (And clearly: “Forget it! Get lost! No sale!”). If, however, the caller was someone who I saw every day, who made me laugh, or who taught me things, I would be much more likely to buy.


Before you start spending money on ads on Facebook or Instagram, before you look at running paid stories on any of the social media sites, you should be looking to build a base and developing relationships with a potential customer base; a base that will learn to trust you because it sees you every day, sometimes learns interesting and useful things from you and/or laughs with you.



Jump the counter (careful!) and be your own customer

You’re wanting to upgrade your social media presence, so why not put yourself in the shoes of your ‘ideal’ client or customer. What would they want to know? What is most likely to spark their interest? What would they want to learn?


But first, who are they? Who are these people you think should be using your services or products rather than your competitors’? Why not take an hour or so to sit down with your team to try and work out who the ideal client/customer, or, who your ideal customer/client ‘avatar’ will be. Is it new parents? Teachers? Dentists, maybe? Male/female? Age? How much would they earn? Where would they live? Do they have kids? Every business is different and will have a different target market. Make sure everyone on your team knows who your ideal client/customer is. Create your ideal client avatar and then print out a picture of what you think they’d look like, then when doing your social media posts, look at the picture to imagine targeting that avatar. Try and penetrate the mindset of your target market and make content specifically for them. So: What magazines do they read? What websites do they visit? What questions do they have?  Give them information. Give them laughs. Entertain them! And remember to Inject some life and personality into your posts. Social media users want to see that a brand has a personality, they want to be able to identify with that brand, they want to be able to relate with that brand.



Making one-to-one relationships work for you

If someone comments on your post, interact with them, no matter how big your company is. If a potential client/customer can have a question answered, then they will be one step closer to crossing the line into becoming an actual customer/client. Then, why not use that as an opportunity: take the question they asked and turn that into another piece of content. If one person is asking, you can almost guarantee that there’ll be others dealing with the same issue.


Growing your base like this — organically — will build a group of followers who are much more invested in your brand and who will come to identify with, and trust, your brand. It might be a slow burn, but you will hold onto these followers for longer.


If you would like to chat about any of the above please give me a buzz on 0467 092 907 or email matt@jasperpictures.com.au . Have a great week.

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Read our blog about making videos for facebook here

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News, Videos

52 weeks, 52 videos  – Part Two



Last  month – at Jasper Pictures – we launched a new deal:
52 weeks, 52 videos. The reason for the name is quite straightforward: 52 weeks in one year, we make you 52 videos, you release one each week. Simple, no?


We’ve had a massive amount of interest on our offer in quite a short time, so I thought I’d write a short blog outlining some of the details. This is part two of that blog.

Part one can be found here.


When I left you last week I was talking about what you could make videos about. I thought I would take up that theme again this week, particularly after some people I’ve been talking with have expressed concern that they wouldn’t have enough interesting content to fill up a year. Some more real-world, practical examples might help with your thinking.



A need to build their online presence


I spoke, recently, with the Operations Manager at a
seven-day-a-week building supply company. Their sales have been on the up and up but they also want to raise their online, social media presence. They often trade as a business-to-business (so-called ‘b2b’) company, but at other times they deal directly with end-use customers (‘b2c’), particularly when the homeowner wants a choice of product.


After I heard a bit more about their operations, I came up with a long list of possible videos. Here are just a few:


  • Meeting the staff: introducing the actual people who might be installing the product
  • Customer testimonials: no one wants to be the first to use a product, get real examples
  • Where products come from: the wood they use is sustainably sourced; that is worth talking about
  • Protecting the environment: they use materials that don’t harm the environment; talk about them
  • How the products are made: a look inside the workshop to show how the products are made, particularly looking at Quality Control – building trust
  • How to look after your product: to show the end user what they should be doing to keep their product like new
  • Monthly specials: once a month they will be featuring one of their products and will offer a special deal
  • DIY: often their products are bought directly by end-users; these videos will give them an idea how to install the product


Bite down on this one


The next company I’ll talk about, a
dental practise in the Melbourne suburbs, is hoping to open a second shopfront and they want to do better on Instagram and Facebook. After they outlined what they offer, I came up with a list of potential videos that included the following:


  • Meet the staff: they had been having trouble telling the stories of a couple of the staff through photos, and video is a much better option
  • Before and after: The law is clear – dentists aren’t allowed to make testimonials, but they can show before and after. This can be used in relation to the fitting of braces, tooth whitening and the like
  • Looking after your teeth: Tips and tricks around keeping your pearly whites pearly and white
  • Tips and tricks to get your kids to brush every day
  • What happens during certain procedures: Videos that may help calm patients down and talk them through the benefits of certain procedures
  • What to do when … : If you have a tooth knocked out, or you break a tooth, what should you do?
  • Meet the owners: The owners live inside their catchment area, so they will show their connections to the community they serve
  • Charity work: The practise works with a couple of local charities, and videos would be made to show the changes they are making
  • A Christmas greeting and thank-you video to all their patients
  • The latest in dental technology:  The practise uses leading edge dental technology, and they will show what can – and can’t – be done with new equipment.

OK, so you’re not dentists, right? (but then, very few folks are!), but some of these ideas will be appropriate for any business. Yours, perhaps!



… and finally, could this example help you design your approach?


Our last company example today is an engineering firm I’ve been dealing with. They work mostly as ‘b2b’ and want their weekly videos to be used on their Linkedin page and their website. They are also resellers for various industry software applications. Once again, any of the suggestions I’ve made above could be used in this business, or any other.


  • Software feature videos: They are planning to make videos that show customers the problems that can be solved with the various software applications they resell
  • Business wrap: Once a month they will be giving an overview of what is going on within the business – new contracts, finished contracts etc.
  • Before and after: Videos to show the work that they have performed, before and after
  • Meet the staff:  Videos to show potential customers that they can be trusted and that they are human
  • History videos: They want to show customers how they started and to prove that they haven’t just come down in the last rain shower
  • Conference wraps: Every year there are a few industry conferences they attend;  they want to let customers know about new industry trends

As you can see, there are tons of videos that you could be making for your business, to increase your social media presence and your sales. Just think about the amount of material you will have gathered after doing this for a year – video material you will have access to that could be repurposed for years to come.



Isn’t it all just too hard?


As well as the perception some businesses seem to have of a dearth of suitable content, the other message I tend to hear at meetings is, “Gee, all that seems like a lot of work! Isn’t it all just too hard?”


I want to reassure you, here and now, that if you plan what you are going to do a few months out, it will be less work than you think. Planning will give you peace of mind that the ideas are already there, The Jasper Picture Company will do the rest. When you sign up, you will be allocated a Production Manager who will be with you every step of the way, helping you with ideas and helping you to understand what goes into the shoot days. We designed this offer to make things easier for you, not harder.





So let’s meet up and talk


I am still conducting meetings in relation to
52 weeks: 52 videos, over Skype or face-to-face. Give me a call on 0467092907 or email me at matt@jasperpictures.com.au if you would like to know more.

Video Production Australia

Just one final point: This offer isn’t open just to companies in Melbourne; it’s valid all over Australia. We have crews in each state and will be able to work with you, wherever you are.

Check us out on facebook here.

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News, Videos

Small Business Video Content — who can afford that?


“Matt — hold up! I run a small business. How can I afford professional video production?”


It’s a fair question.



A basic video shoot and edit can cost anywhere from $3,500. How can a small business get professional video production for their website or social media … and be able to fit that within their budget?



The first bit of advice I’d give would be to space things out.


Don’t try to do everything in one hit. There might be an important event on your horizon: you may be breaking ground for a new construction; you could be expecting important international visitors on an inspection tour of your premises; or perhaps you’ve been invited to deliver a speech to a local business group. You would like to use that event, somewhere down the track, to the advantage of your enterprise, but you can’t really commit yourself to a full, ‘all bells and whistles’ production right now. So, instead of signing up to get a complete video made at the moment, why not think about just getting it shot for now and holding on to that vision until you have enough material to make a great video, rather than having to have a mediocre one ‘right this very minute’. Get the editing done when you have enough material; that approach will break up having to fork out all of your hard-earned at the one time — sometimes a painful procedure!



‘You need a plan’ is the second of my pearls of wisdom.

Every company needs to be careful about where their hard-earned dollars go, and this is especially true for small businesses. Every dollar spent has to count and must be earmarked for some specific end; it must earn its keep. The thought that will go into planning for your video will help you achieve this end. There is no point in going in to shoot footage with little to no idea of what you want to achieve other than that you want to make a video. So, make sure that you work with a production company that is going to work with you towards a good return for you on your investment, not one that just wants to take your money. Work with a company that is going to make a video that will be to your benefit, one that wants your video to succeed.



Before you begin, you should be very clear about the outcome you want, so it’s probably worth going back to first principles  — ‘Marketing 101’, if you like. So think, long and hard, about



  • the purpose of your video: to sell? or maybe just inform?
  • who your customer is
  • where can you find them?, and
  • what is the best way to sell to them?


Nothing costs more in video production than indecision and confusion. If you don’t shoot what you want, then you can’t edit it.



Next: consider engaging a company that offers a monthly video production subscription package.



Some companies, ourselves included, offer you the opportunity of paying a fixed monthly amount in return for a certain number of half days, or days, per month. You might start off paying for one half day per month, you then can use these half days across the course of the year to make your video. You can even let them accumulate for when you finally get around to getting the job completed.



Monthly subscriptions help you manage your marketing budget, knowing that there would be a fixed cost every month.



Click here to get more information in regard to our subscription packages.



By the way, if you receive our newsletter, you’ll receive months 11 and 12 for free when you sign up for a 12-month video production subscription package. Think of it as being part of a Frequent Filmer program!



Sign up to the newsletter at the end of this article.



In summary, then, you CAN get great results on any budget, you just have to plan and be highly focussed on getting the right video in front of the right people.



I would be more than happy to have a discussion with you about your video plans and give you suggestions on what I think will work for you, and what will achieve your goals. Contact me on 0467092907 or email me at matt@jasperpictures.com.au

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News, Videos

2018 – A chance to re-start your video marketing


For many of you, this week means it’s back to work. A Brand New Year – 2018 – is upon us, and the best time to plan your video strategy, if you haven’t already, is now.


Some of you will have marketing budgets, some of you won’t. My thought on marketing budgets is that if your marketing is working, and if it is driving sales and profit, surely the budget shouldn’t be limited. If it is working, it should be ramped up to drive more sales and more profit. Ideally, your video strategy this year will be about testing, every day, to find a campaign that works. Then ramping it up. Then you start the process again.


So I would start by setting some tangible goals.

To do that, consider these questions:

  • what do I hope – and need – to achieve this year with my videos?

  • what platforms am I going to use? and

  • how can I target potential, new customers?


Measuring success


When you’ve firmed up on your goals, you will need to work out how you are going to assess your results. How will you measure success? And how will you work out if you are likely to reach your goals, or perhaps already have?


If you can’t measure it, then don’t do it. You won’t be able to show your bosses how it all went and how much of a success it was – or wasn’t! – if you don’t have the numbers to back you up. So, are you just looking for views or are you looking for actual sales? Just interest in your product or service, or action by customers that flowed from that interest? Find a way to measure everything you want to know.


Presumably, by this point, you know who your company’s customers are but, importantly, do you know how to connect with them? Are those customers on Facebook, or are they on Snapchat? Do they primarily use Twitter or do they like Instagram stories? If they do like Facebook, where do they go on Facebook? Where can you get your video in front of them and make them stop scrolling, even for just a moment?


If you have to ask customers where they hang out, do it. Research done before you press RECORD on your camera is much easier and potentially much more effective than after.


Do you know what your audience wants? You know where they hang out, but what questions do they want answered, what do they want to know about?



That important factor – a story to tell

How are you going to tell your story? When you are sitting down with your team, or discussing ideas with your husband or wife, remember that — at this stage of the process — no idea should be treated as ridiculous. Make a safe space where people can throw in ideas, any ideas, where they won’t be ridiculed. An idea that sounds ridiculous might just be the one that is different enough that people will stop and watch. Also, the more ideas you have, good and bad, the more that can be adjusted and adapted to suit your needs. Remember, your plan should never be to bore your audience to buy something; they need to be engaged, they need to feel something when they watch, and you need to interrupt their scrolling. How will you grab their attention in two or three seconds so that they stop and hang around.



Campaign ‘hooks’

Get a calendar out and start to look at things that are happening in your part of the world on particular days. Can you tie your campaigns into certain events that are happening? Will you have a Chinese New Year campaign, a May Day campaign or something to work around the footy finals in your area. Be aware of what is going on and plan ahead, this will help with engagement and will make your content more relevant.



In a few words, then: get the right content in front of the right people and you’ll get the results you want. Measure the right numbers and research why certain campaigns worked better than others, then discard the bad and keep refining the good. Treat video campaigns like you would any other and tweak small changes and refinements to get the results you want. Great campaigns will lead to more campaigns, so test, test, and test. If you do this, you will make sure that you get the best return on investment possible.


My last thought is to not get stuck in old ideas. It is a New Year, after all, and for that I wish you well: for that as well as for the success of your marketing efforts!


What do you plan to do this year? Let me know on 0467092907 or matt@jasperpictures.com.au, and if we can help out in any way please don’t hesitate to get in touch.

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News, Videos

Happy New Year to you all!

Sure, most of you are still on holidays. It is a new year, though, and I wanted to try and inspire you to kick off 2018 using your most creative foot. To do that, I’ve collated some of my favourite video campaigns of 2017 to share with you. I have tried to choose a variety spanning different budget brackets as well as different styles and goals.

As you watch the videos I want you to realise that you and your company could achieve any of these results. Certainly the first video does have an A-lister as the star, but all of the videos share one thing in common: they tell a story. Each video sets out to engage with the viewer, and this is something that we can all do. The aim of each one is to drive engagement and motivate the viewer to share, to ‘like’ or to comment. They aim to start a conversation, and that is how you will get your message out to the world.

First up is the first of two mentions of Hewlett PackardHPthe global info tech giant. This one, a video called ‘The Wolf’, is the longest video in this list, but it is certainly worth the watch. I won’t tell you what it’s about, you’ll have to watch and find out. This was the first time HP had embarked on a web series for the company and certainly wasn’t the last (see ‘The Fixer’). It’s worth noting, in passing, that HP spends 73% of its marketing budget in the digital space. This video was directed for HP Inc by US cinematographer Lance Acord and stars Christian Slater.


The next HP video, directed by Sara Dunlop, is called ‘Reinvent Giving’. This was one of two films released before Christmas 2017 and was made by the worldwide advertising agency network BBDO. This is a real feelgood film, made just in time for the emotional holidays, where giving and caring for others should be at the forefront of our minds.


Heineken is next up in my look back at 2017. There were two notable drink-related sponsored video stories this year, one from Pepsi (that definitely
isn’t worth a mention on this list) and the following video. It was part of Heineken’s #openyourworld campaign and it’s called ‘Worlds Apart’. Basically it’s an experiment in putting people together who wouldn’t normally have a chat over a beer. It’s just over four minutes long and is definitely worth a watch. In a world that is becoming increasingly divided, it told an important story.


The next film is the story of one of the oldest chair and table makers in Switzerland and it uses no dialogue to show how they make a chair, from raw wood to its final destination. It is beautifully shot and won a Gold Award at the 2017 Cannes Corporate Media and TV Awards.


The next video is actually from the end of 2016 but I’ve included it because it’s a really good example of thought-track-based storytelling: without any voiceover at all, it just uses the participants’ words to tell the story. This video, made for another another Swiss company — this time the Swiss Life Group — looks at three of the ways they give back to the community.


The last on my list is from a company that spends a lot of time working on its message. This is Dove, the beauty products company, and they continually raise the bar when it comes to storytelling. As you watch this, I want you to think about the fact that they don’t mention Dove once, other than on the closing screen. As with many of the videos on this list, the video is about what they stand for and their outlook on the world rather than a straight-up sell of their products. Putting together a film like this will grow engagement faster than a straight-up ad and that is what you should be trying to achieve. This film is from their Real Beauty Productions series.


Remember what I said at the top of this blog. Any of you can achieve the results in these videos. All of you have stories to tell, it is just finding the right way to tell them.


If you want to have a chat with me about how we could tell your story then get in touch at 0467 092 907 or email me at
matt@jasperpictures.com.au


What were
your favourite videos of 2017? Comment below.

 

 

 

 

 

 

 

1

Education, Videos

WHY VIDEO?


You have an idea for a video, but you can’t get it over the line with your boss. Well … we’re here to help!

(Download your pdf cheat sheet here)


Here are some facts and figures to let the powers-that-be in your organisation know why you should be including video in your content and marketing strategy in 2018; why, in fact, video should be right ‘up there’, front and centre, in your marketing toolkit.


We’ve scoured the web so that you don’t have to.


According to WordStream, one of Google’s Premier Partners:



  • YouTube has over a billion users; that’s almost one in three of all internet users

  • 45% of people watch more than an hour of Facebook or YouTube videos a week


  • More video content is uploaded in 30 days than the major US television networks have created in 30 years



  • One-third of online activity is spent watching video


  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women

Some more video marketing statistics …

  • Over half of video content is viewed on mobile



  • Periscope users have created more than 200 million broadcasts

  • 10 million videos are watched on Snapchat per day.

… and what about marketing engagement?


  • Marketers who use video grow revenue 49% faster than non-video users

  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video


And if all of that doesn’t convince you, here are some more statistics, gathered from around the net:

  • Facebook generates 8 billion video views on average per day (Source: Social Media Today). That’s more than there are humans on the planet.

  • YouTube reports that mobile video consumption rises 100% every year (Source: Hubspot).


  • 92% of mobile video consumers share videos with others (Source: RendrFx).

  • 90% of users say that product videos are helpful in the decision process (Source: Hubspot).

  • Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends).

  • Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today).

  • Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce).

  • After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot).

  • Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends).

  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World).

  • Video in an email leads to a 200-300% increase in click-through rates (Source: Hubspot).

  • A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot).

So —- are you truly convinced? Shouldn’t you be taking the next step?


As I said right up front, we, at The Jasper Picture Company, really are here to help. If you need to contact me, you can email me at matt@jasperpictures.com.au or call me on 0467 092 907. I would be more than happy to help you to put together a no obligation pitch to your boss to help you get your idea over the line.

In order to help you get your idea over the line with your boss I have made up a printable ‘cheat sheet’ that collates some of this information onto one pdf sheet. You can download it here.

 

 

 

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Education, Videos

MUSIC IS A MINEFIELD

Music for your video.


“Ummm, I think we would like to use a Beyoncé track on our video”.


Sure you can do that, but just how deep are your pockets? (it would cost thousands of dollars to get the rights) and do you have permission from Beyoncé herself to use her music in what will, most likely, be a corporate video for your brand?


You can’t “just use” music like this, as such usage would break all kinds of copyright laws.


BACK IN THE REAL WORLD …


So, Beyoncé is definitely off the table, what music can you use?

Music is, quite clearly, a highly personal thing. What one person likes, another will think resembles running fingernails down a blackboard, so how do you get it right?

Firstly, you will need to listen to a lot of music. There are many websites out there where you can buy production music for videos. Here are three sites in different price ranges that I think would be a great place to start looking.

Let’s start with something like www.audiojungle.net



That’s right – 618,346 tracks are currently on AudioJungle, and they have a great interface for narrowing down your search. As you go through some of the more popular downloads you will almost certainly hear tracks that you have heard before in advertising campaigns. Depending on where you are going to be showing your video most tracks will cost around the $19US mark.


Next, I would suggest checking out www.musicbed.com. MusicBed describe themselves in this way:


MusicBed is a full service licensing platform. We provide a highly curated selection of songs to filmmakers for use in media projects. We’re all about making quality music easily accessible, empowering creatives to tell better stories, and supporting musical artists.”

Again you have a great user interface on which to browse and choose the music that is right for your project. MusicBed is a little more expensive than AudioJungle but, personally, I think you can hear the difference.

 



Last up in my quick production music tour of the internet is EMI Production music. The website can be found at https://www.emipm.com.

In Australia, you also need to be signed up to APRA (http://apraamcos.com.au/) to use this service. What I really like about this service is that you can browse online, but also — if you, as my client, have a particular music feel in mind — I can call EMI up and tell them that I would like a track similar to that. They will then get me a list of tracks with a similar style, usually the same day. EMI production music and others at this level tend to be established composers and musicians but at the same time they can be more cost effective than you may think (depending on what you will use it for). I have also found the staff very helpful in giving advice on what can and can’t be done.

The current APRA/AMCOS rate card can be found here –
http://apraamcos.com.au/media/customers/2017-PM-Rate-Card_AU.pdf





SETTLE DOWN! COMPOSE YOURSELF!

Perhaps you thought that the music part of your video production would be the easiest bit, and what you’ve read above didn’t fit in with your concept of how it would all pan out. So … what else can you do? What other options are there?

Well, you could write your own music, or have a friend write it and perform it. You could also commission an artist to write a piece specifically for your video. These two options, though, are time consuming and often expensive and — considering that the client could end up hating the track that is produced — it’s probably going to be best just sticking to one of the options above.

Let me know in the comments below what music you use in your videos.

As always you can email me at matt@jasperpictures.com.au or call me on 0467092907.

If you are making videos for Facebook consider reading our Facebook Videos blog here – https://www.jasperpictures.com.au/facebook-videos/

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Education, Videos

VIDEOS EVERY COMPANY NEEDS


Bringing customers into your business to make a purchase can be a bit of a journey; some people call this a ‘sales funnel’, others a ‘sales mountain’.


Whichever way you look at it, if a potential customer is  even glancing in your direction, you need to reel them in and get them on board. Even if just one of the following videos could give you an edge over your competitors, why wouldn’t you take it?



YOUR BIG PICTURE VIDEO


The first video your business needs is one that explains some high level, ‘big picture’ stuff: in broad terms, what you do and what you stand for. You want this to talk directly to people who are landing on your website for the very first time. Have a think about what mindset those people may be in, and write your script with that in mind. Make it short — maybe 60-90 seconds —- and make it appeal directly to your potential customer, and have it address these issues:


  • What do they absolutely need to know about your business before travelling further along the journey?
  • What will keep them interested in you and your product or service, rather than have them drift off and find another company to deal with?


This video should be professionally made and should be developed with a potential ‘shelf-life’ of a couple of years, at least. It should be placed slap bang on your website’s front page, above the fold, so that people can’t help but see it when they land. This same video could also be one to send to potential customers who may have come across your contact details in a directory somewhere.




DRILLING DOWN … the DETAILS


OK … your potential customers have shown some interest. You’ve given them a tease, so it’s time for them, now, to have more detail. This is where you will want a video that explains each product or service you offer.


Your potential customer is about halfway along the track to putting their money down. If you offer a few different products or services, why not have a few specific videos to show what can be done, and remember, talk about what problems or issues your product will solve.Target the script directly at someone who really needs your product or service. You could think of your approach this way: imagine you have just had a meeting with a potential client and that they have expressed interest in something you offer. When you get back to your office, send them the video that deals specifically with that product or service. Have a landing page that specifically targets people interested in that facet of your business and have your video on there. Having video on a landing page can increase conversions by 80% or more.



BRING ‘EM ON BOARD …


The final stage of your video marketing strategy calls for a third video, aimed solely at converting that customer from a ‘potential’ to a locked-in status. Your potential buyer is just about there, nearly ready to sign on. They’ve heard enough from you; now they want to hear from others who are, or have been, in similar situations to them. They want to know that your product or service did what you said it would and they’ll get that message from testimonials.


Every year or so, ask your satisfied customers whether or not they would be willing to be filmed for a testimonial video. Include those customers that might have initially been reluctant, even include those who might have come up against issues along the way but ended up having their problems solved by using your product or service.



So there you go! Video will help grow your business, so get to it.


All of the videos we’ve spoken about above can also be shared on social media. The first video could be pinned to the top of your Facebook page, so remember add-ons like captions are essential (85% of people watch videos on facebook without sound). Also remember that there is a fair chance that your video will be watched on a mobile phone, so make sure it suits that platform.


Whatever marketing you are doing in your business, you need to be thinking about the customer and what their mindset is at every stage of the journey. Some people will buy with you today, others not for 18 months, but you need to nurture and value every one of them. They are the ones keeping food on your table and the ones keeping your dream alive. Picture yourself as a customer and make sure you know what you would be thinking as you go through the buying process. If you don’t give them the information they want, there will be plenty of others willing to satisfy their needs. Make sure your potential customer turns into a real one and then a raving fan of yours and all will be flying high.

Got any questions? Please give me a call at 0467092907 or matt@jasperpictures.com.au 

Also check us out on Facebook – https://www.facebook.com/jasperpictures/

If you are making videos for Facebook maybe check out our blog here – https://www.jasperpictures.com.au/facebook-videos/

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