Education, News, Videos


Pssst … Do I have the webinar for you!

Everywhere you look on social media these days, people seem to be inviting you to webinars and such to unravel the mysteries of successful client engagement — on social media! You might sign up and get a little taste of what they’re on about, but then you could be invited (surprise, surprise …) to hand over some cash to attend yet another webinar where “all will be revealed”.

There can be plenty of benefit going down this path if you can choose the right person for your situation to work with, and I am sure they all have good advice in one form or another. I think, though, that there is a much simpler way to look at things, at least at the beginning of your social media journey.

A simpler approach

My advice to you and your organisation as the key to social media success is very simple: be social. That’s what social media is supposed to be, after all. And social implies engaging the readers, and viewers, through interesting videos, photos and text; those readers and viewers are all potential customers, but not people who intentionally visit social media sites to be sold to (at least they don’t think they are).  First up, people visit because they see something that sparks their interest and that elicits an emotional response, whether that’s just from its entertainment value or that it appears to be something they “need to know”. You should keep the mindset of these people — people just casually “walking past your shop window “ very firmly in mind when you are organising your content.

Trust, and building relationships

Let me give you a scenario: Someone you’ve never met appears at your door and tries to sell you a TV: what would you think? I know what I’d be thinking: I don’t know this person. Maybe the TV’s stolen. What’s the catch? I don’t have a relationship with this person. (And clearly: “Forget it! Get lost! No sale!”). If, however, the caller was someone who I saw every day, who made me laugh, or who taught me things, I would be much more likely to buy.

Before you start spending money on ads on Facebook or Instagram, before you look at running paid stories on any of the social media sites, you should be looking to build a base and developing relationships with a potential customer base; a base that will learn to trust you because it sees you every day, sometimes learns interesting and useful things from you and/or laughs with you.

Jump the counter (careful!) and be your own customer

You’re wanting to upgrade your social media presence, so why not put yourself in the shoes of your ‘ideal’ client or customer. What would they want to know? What is most likely to spark their interest? What would they want to learn?

But first, who are they? Who are these people you think should be using your services or products rather than your competitors’? Why not take an hour or so to sit down with your team to try and work out who the ideal client/customer, or, who your ideal customer/client ‘avatar’ will be. Is it new parents? Teachers? Dentists, maybe? Male/female? Age? How much would they earn? Where would they live? Do they have kids? Every business is different and will have a different target market. Make sure everyone on your team knows who your ideal client/customer is. Create your ideal client avatar and then print out a picture of what you think they’d look like, then when doing your social media posts, look at the picture to imagine targeting that avatar. Try and penetrate the mindset of your target market and make content specifically for them. So: What magazines do they read? What websites do they visit? What questions do they have?  Give them information. Give them laughs. Entertain them! And remember to Inject some life and personality into your posts. Social media users want to see that a brand has a personality, they want to be able to identify with that brand, they want to be able to relate with that brand.

Making one-to-one relationships work for you

If someone comments on your post, interact with them, no matter how big your company is. If a potential client/customer can have a question answered, then they will be one step closer to crossing the line into becoming an actual customer/client. Then, why not use that as an opportunity: take the question they asked and turn that into another piece of content. If one person is asking, you can almost guarantee that there’ll be others dealing with the same issue.

Growing your base like this — organically — will build a group of followers who are much more invested in your brand and who will come to identify with, and trust, your brand. It might be a slow burn, but you will hold onto these followers for longer.

If you would like to chat about any of the above please give me a buzz on 0467 092 907 or email . Have a great week.

Check us out on facebook here.

Read our blog about making videos for facebook here


Education, Videos


You have an idea for a video, but you can’t get it over the line with your boss. Well … we’re here to help!

(Download your pdf cheat sheet here)

Here are some facts and figures to let the powers-that-be in your organisation know why you should be including video in your content and marketing strategy in 2018; why, in fact, video should be right ‘up there’, front and centre, in your marketing toolkit.

We’ve scoured the web so that you don’t have to.

According to WordStream, one of Google’s Premier Partners:

  • YouTube has over a billion users; that’s almost one in three of all internet users

  • 45% of people watch more than an hour of Facebook or YouTube videos a week

  • More video content is uploaded in 30 days than the major US television networks have created in 30 years

  • One-third of online activity is spent watching video

  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women

Some more video marketing statistics …

  • Over half of video content is viewed on mobile

  • Periscope users have created more than 200 million broadcasts

  • 10 million videos are watched on Snapchat per day.

… and what about marketing engagement?

  • Marketers who use video grow revenue 49% faster than non-video users

  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video

And if all of that doesn’t convince you, here are some more statistics, gathered from around the net:

  • Facebook generates 8 billion video views on average per day (Source: Social Media Today). That’s more than there are humans on the planet.

  • YouTube reports that mobile video consumption rises 100% every year (Source: Hubspot).

  • 92% of mobile video consumers share videos with others (Source: RendrFx).

  • 90% of users say that product videos are helpful in the decision process (Source: Hubspot).

  • Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends).

  • Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today).

  • Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce).

  • After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot).

  • Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends).

  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World).

  • Video in an email leads to a 200-300% increase in click-through rates (Source: Hubspot).

  • A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot).

So —- are you truly convinced? Shouldn’t you be taking the next step?

As I said right up front, we, at The Jasper Picture Company, really are here to help. If you need to contact me, you can email me at or call me on 0467 092 907. I would be more than happy to help you to put together a no obligation pitch to your boss to help you get your idea over the line.

In order to help you get your idea over the line with your boss I have made up a printable ‘cheat sheet’ that collates some of this information onto one pdf sheet. You can download it here.





Education, Videos


Music for your video.

“Ummm, I think we would like to use a Beyoncé track on our video”.

Sure you can do that, but just how deep are your pockets? (it would cost thousands of dollars to get the rights) and do you have permission from Beyoncé herself to use her music in what will, most likely, be a corporate video for your brand?

You can’t “just use” music like this, as such usage would break all kinds of copyright laws.


So, Beyoncé is definitely off the table, what music can you use?

Music is, quite clearly, a highly personal thing. What one person likes, another will think resembles running fingernails down a blackboard, so how do you get it right?

Firstly, you will need to listen to a lot of music. There are many websites out there where you can buy production music for videos. Here are three sites in different price ranges that I think would be a great place to start looking.

Let’s start with something like

That’s right – 618,346 tracks are currently on AudioJungle, and they have a great interface for narrowing down your search. As you go through some of the more popular downloads you will almost certainly hear tracks that you have heard before in advertising campaigns. Depending on where you are going to be showing your video most tracks will cost around the $19US mark.

Next, I would suggest checking out MusicBed describe themselves in this way:

MusicBed is a full service licensing platform. We provide a highly curated selection of songs to filmmakers for use in media projects. We’re all about making quality music easily accessible, empowering creatives to tell better stories, and supporting musical artists.”

Again you have a great user interface on which to browse and choose the music that is right for your project. MusicBed is a little more expensive than AudioJungle but, personally, I think you can hear the difference.


Last up in my quick production music tour of the internet is EMI Production music. The website can be found at

In Australia, you also need to be signed up to APRA ( to use this service. What I really like about this service is that you can browse online, but also — if you, as my client, have a particular music feel in mind — I can call EMI up and tell them that I would like a track similar to that. They will then get me a list of tracks with a similar style, usually the same day. EMI production music and others at this level tend to be established composers and musicians but at the same time they can be more cost effective than you may think (depending on what you will use it for). I have also found the staff very helpful in giving advice on what can and can’t be done.

The current APRA/AMCOS rate card can be found here –


Perhaps you thought that the music part of your video production would be the easiest bit, and what you’ve read above didn’t fit in with your concept of how it would all pan out. So … what else can you do? What other options are there?

Well, you could write your own music, or have a friend write it and perform it. You could also commission an artist to write a piece specifically for your video. These two options, though, are time consuming and often expensive and — considering that the client could end up hating the track that is produced — it’s probably going to be best just sticking to one of the options above.

Let me know in the comments below what music you use in your videos.

As always you can email me at or call me on 0467092907.

If you are making videos for Facebook consider reading our Facebook Videos blog here –


Education, Videos


Bringing customers into your business to make a purchase can be a bit of a journey; some people call this a ‘sales funnel’, others a ‘sales mountain’.

Whichever way you look at it, if a potential customer is  even glancing in your direction, you need to reel them in and get them on board. Even if just one of the following videos could give you an edge over your competitors, why wouldn’t you take it?


The first video your business needs is one that explains some high level, ‘big picture’ stuff: in broad terms, what you do and what you stand for. You want this to talk directly to people who are landing on your website for the very first time. Have a think about what mindset those people may be in, and write your script with that in mind. Make it short — maybe 60-90 seconds —- and make it appeal directly to your potential customer, and have it address these issues:

  • What do they absolutely need to know about your business before travelling further along the journey?
  • What will keep them interested in you and your product or service, rather than have them drift off and find another company to deal with?

This video should be professionally made and should be developed with a potential ‘shelf-life’ of a couple of years, at least. It should be placed slap bang on your website’s front page, above the fold, so that people can’t help but see it when they land. This same video could also be one to send to potential customers who may have come across your contact details in a directory somewhere.


OK … your potential customers have shown some interest. You’ve given them a tease, so it’s time for them, now, to have more detail. This is where you will want a video that explains each product or service you offer.

Your potential customer is about halfway along the track to putting their money down. If you offer a few different products or services, why not have a few specific videos to show what can be done, and remember, talk about what problems or issues your product will solve.Target the script directly at someone who really needs your product or service. You could think of your approach this way: imagine you have just had a meeting with a potential client and that they have expressed interest in something you offer. When you get back to your office, send them the video that deals specifically with that product or service. Have a landing page that specifically targets people interested in that facet of your business and have your video on there. Having video on a landing page can increase conversions by 80% or more.


The final stage of your video marketing strategy calls for a third video, aimed solely at converting that customer from a ‘potential’ to a locked-in status. Your potential buyer is just about there, nearly ready to sign on. They’ve heard enough from you; now they want to hear from others who are, or have been, in similar situations to them. They want to know that your product or service did what you said it would and they’ll get that message from testimonials.

Every year or so, ask your satisfied customers whether or not they would be willing to be filmed for a testimonial video. Include those customers that might have initially been reluctant, even include those who might have come up against issues along the way but ended up having their problems solved by using your product or service.

So there you go! Video will help grow your business, so get to it.

All of the videos we’ve spoken about above can also be shared on social media. The first video could be pinned to the top of your Facebook page, so remember add-ons like captions are essential (85% of people watch videos on facebook without sound). Also remember that there is a fair chance that your video will be watched on a mobile phone, so make sure it suits that platform.

Whatever marketing you are doing in your business, you need to be thinking about the customer and what their mindset is at every stage of the journey. Some people will buy with you today, others not for 18 months, but you need to nurture and value every one of them. They are the ones keeping food on your table and the ones keeping your dream alive. Picture yourself as a customer and make sure you know what you would be thinking as you go through the buying process. If you don’t give them the information they want, there will be plenty of others willing to satisfy their needs. Make sure your potential customer turns into a real one and then a raving fan of yours and all will be flying high.

Got any questions? Please give me a call at 0467092907 or 

Also check us out on Facebook –

If you are making videos for Facebook maybe check out our blog here –


Education, News


“You’re on!” Hearing those words may freak you out; alternatively they may lead you to imagine that your thirty seconds of fame is about to happen! Whichever, whether it’s for a corporate video or for your local TV news, there are some basic things you should think about when, or preferably well before, being interviewed.

These ten interview tips, by the way, are the distilled wisdom from many years of being on the other side of the lens, so … please take note.

So … quiet on the set … roll, camera, here are our ten interview tips!

  • Before you sit down, take a moment to check in the mirror and see how you look. Most camera crews will tell you if you have a piece of lettuce on your cheek, but they might not know how you like to wear your hair.

  • If you wear glasses, clean them, so that you don’t see your fingerprints when they switch the TV lights on.

  • Have a tissue in your pocket to pat your face if you get sweaty. Never rub, as it will leave an awful red mark on your face.

  • If someone offers you make-up, take it; they will be offering it for a reason. For men, it will be most likely about taking the shine off your nose or forehead from being under the lights.

  • Assume the cameras are always rolling. This is a point more for when the local TV wants an interview for the daily bulletin. As soon as you are in the presence of the camera or sound gear, assume that your expressions – both visible and audible! – are being recorded for posterity. Of course they may or may not be, but it’s better to assume they are than to say something stupid and have that little gem end up on the news!

  • Choose your outfit wisely beforehand, if you can. If possible, wear block solid colours. Tight lines, stripes and patterns can be distracting to the viewer and can play havoc with cameras.

  • Hold your eye-line. Usually, when you’re being interviewed, you will be asked to look at an interviewer, a producer or journalist who will be asking the questions. If this is the case, try to hold your eye-line as much as possible. Don’t look at the camera; ignore it and anyone else in the room. If your eyes are flicking around the room it is an easy way to make you look shifty and – even worse – untrustworthy.

  • Practice ahead of time. Have someone you work, or live with to ask you the questions you think you’re likely to face. Just like in any other area, ‘practice makes perfect’ – or, at least, better!

  • When answering questions, don’t ramble and don’t feel like you have to fill in the silences. Like psychologists, some of the best journalists will leave gaps that they hope you will fill often with unplanned answers.

  • Relax and have fun. After all, what’s the worst that could happen?

Have you had an interview go wrong? Let me know in the comments or email me,

You can check out two recent interviews we have done here and here.

Also check us out on facebook –


Education, News


A piece of management advice I read recently seems to sum up very nicely what I think is an important principle:

“No surprises” is a cornerstone of sound management.

That advice would seem to be applicable to any project; it is certainly worth remembering when planning for a corporate video shoot.

Here are ten tips to lessen the surprise element. Keep the surprises for the people who will view your end result, not when you’re putting it together!

  • Planning: I can’t overemphasise careful planning and attention to detail. From organising locations to organising talent, the more planning you do, the better the video outcome will be. Your planning might be in terms of a ‘dream script’, one that sets out what, ideally, you’d like to see in your corporate video; this will help your camera operator or production team to more closely deliver your desired outcome. You will also spend less time filming things you ultimately won’t need. Your edit will be smoother as there will already be a plan in place for how you want it delivered. Draw up a call sheet to make sure that everyone knows what they are doing. 

  • Keep observers to a minimum on your shoot: If you have done your planning right, there should be no need for six bosses from your company on site while you’re filming. That old saying about too many cooks certainly applies to video production and, with a lot of cooks, it generally leads to confusion about what needs to be shot. Get input at the planning stage and collate it all, then make it all work while you are filming.

  • Health and safety: I know this is a bit of a given, but make sure that what you are doing is safe, both for the crew as well as for the people on camera. It is also worth making sure that everything in the background of your shots is safe, as there is nothing worse than presenting a first draft of a video to your bosses, only for them to turn it down because there was a pallet in the background that was stacked too high.

  • Be tidy: This relates to the point above, but if you film some shots in a warehouse and there are empty boxes all over the floor, your bosses might say you can’t use those shots at all. Don’t waste your time filming unless the area is neat and tidy on camera. If I filmed in a supermarket and the shelves in the background were only half full and messy, how do you think the supermarket bosses might react?

  • Think about parking: If you have a corporate video shoot in the city and need to move your gear into an office, where will you unload your car? There are few things more onerous than traipsing camera gear, lights, tripods – and more! – three crowded city blocks to get to a location. Your crew will be exhausted before they even start. Parking, certainly in Melbourne, is also expensive. Maybe you can find spaces for free by speaking with the talent.

  • Make time for meal breaks: Shoot days can sometimes be pretty full-on, and you will want to take advantage of every bit of daylight to get the most out of your day. Alternatively, you might have only been given access to a particular room for a few hours. Make sure your crew – and you – are all properly hydrated and fed; that way, everyone should be less grumpy and much more creative.       

  • Plan for the unexpected, and have a back-up plan: Imagine – your idea for the opening shot of your video is for a flock of birds flying gracefully across a lake at sunrise. Nature can be fickle, and your arrival at the shoot location is met with horizontal rain, the birds are on leave, and you can barely see the lake. You will need to come up with another engaging way to start the video. At the very least checking the weather forecast and the sunrise and sunset times might have helped you consider some alternative approach before you even jumped into your car. (Melbourne is know for having four seasons in one day so if you are filming here. please have a plan)

  • Charge! Not much will happen if your equipment runs out of power. Don’t venture out until you’re sure your batteries are charged and that you have a way to charge them on location – especially your phone. If it’s your job to bring the gear to the location, make sure, the night before, that all the batteries are on charge or are already charged.there are few things worse than turning up on location just to realise that you only have enough battery to shoot for half an hour. Take your battery chargers with you so that you have a get-out-of-jail-free card. And your phone? If you are the one producing the corporate video, you will need to be able to get in touch with everyone involved: you may need to tell people that you are running behind time, or – because of the rain – you can’t film in the park. Having your phone run out of battery at 11am isn’t a great way to stay in touch.

  • Permission and release forms: You should be getting into the habit of having release forms signed by everybody who appears on camera. Two weeks after you have released the video to the world, it would be less than ideal for one of the interviewees to come back and say that you didn’t have their permission to use their face in the video. Get it locked down on shoot day and you are right to go. 

  • Have fun. It’s not brain surgery!

Do you have any questions about the above? As always, feel free to get in touch, at

Again … thanks for reading. Send me a link of what you get up to. Also check us out on Facebook if you want to keep up to date on a day to day basis.


Education, Videos


“We’re from the Jasper Picture Company … and we’re here to help!”

So … how can we help you, to the benefit of your company, or your organisation?

The short answer is ‘in many ways’; the longer answer could include one or more of the following:


Designed for internal use, a video here could help train people about new tasks, techniques, technology or legislation – just as examples.


When someone new comes on board, have them watch an informative video explaining the culture of your company along with other important information they need to know.


How do you attract the right staff, with the right attitude? Produce a video for external use highlighting all the reasons potential employees might like to work in your business.


Why not tell – and show – the world how good your employees are, one employee at a time.


Take people on a tour of your facilities from the comfort of their home or office. This could also be shot in ‘360’.

THE WORD FROM ON HIGH – a message from The Boss

Perhaps you have staff in more than one location. Have the woman – or man-in-charge – record a message to everyone and send all staff a link to watch it. This could be a recurring series.


Let your current customers help you get more customers by telling their stories and how you helped them.


Tell the world about your business using moving pictures and throw it on the front page of your website. Websites with video have a much higher click-thru rate than those that don’t.


Are you building a new supermarket, or maybe you’re mining under the stars? A timelapse video can help tell a very long story in a very short time. They look pretty good as well!


More in-depth than a testimonial, these videos will spend longer telling the story of one particular customer, the problem they had, and especially how you solved it.


Does your company blog? If so, maybe you could consider adding video blogs to your lineup. Blogs are still one of the best ways for potential customers to interact with your website.


Maybe you sell a whole range of different products. Why not think about creating a short video on each and uploading one a week to social media? (Like these guys did)


Get the word out that you’re selling something new and let people know why they need it.


Are you making changes to your company name? Perhaps you’re updating that all-important logo? Why not make a video to let people know about the change and how it might affect them?


Tell potential customers how you do things so that they know the value you can add.


Got something that you want sung from the rooftops? Make a video to let everyone know just how good your company is.


Maybe you supply kit garages to your clients. You can tell them, very effectively, by a video how to put one together.


Did your business start trading moments after the first fleet arrived? Let potential customers know where you’ve come from so that they can understand where you’re going.


Maybe your company makes a chemical that kills all deadly germs (and not just 99.9%!) and it just isn’t practical to have twelve news crews traipsing through your lab. Have a VNR made and send it out to media outlet, or throw it on social media.


All of the above can be used on Social Media. Pictures may, however, need to be reformatted or re-edited. For example Instagram only allows 60 second videos.

  I hope this list sparked your imagination. As always you can contact me direct on 0467092907 or

Education, Videos


noun: voice-over; plural noun: voice-overs; noun: voiceover; plural noun: voiceovers

a piece of narration in a film or broadcast, not accompanied by an image of the speaker.

The face behind the voice. Teresa Lim

Often, when producing videos, there is a moment in pre-production when the following question comes up: “So, who are we going to get to do the voiceover?” This is a question to which there is never really an easy answer. Do you get a really famous voice because you are running a national ad campaign? Do you get a less well-known conversational trusting voice because you are doing an explainer video? Should the voice be male or a female? Do you need a character voice, or someone with a strong Aussie accent?

To give you an idea of how to approach some of these questions I spoke with Australian voice artist Teresa Lim, based in Brisbane, who kindly answered some questions about being a voice, often not accompanied by an image. Teresa is currently the TVC channel voice for Cartoon Network and Boomerang TV AUS NZ.

When did you first know that you wanted to be a voice artist?

I have always been completely captivated by audio since I was a young girl.
I especially loved listening to the voices on kids’ cartoons and shows- I would try to mimic them (and drive my family nuts!)
It’s truly been a dream come true to become the TVC channel voice for Cartoon Network and Boomerang TV AUS NZ.

How did you go about becoming one?

Seven years ago, an audio producer pal made a super short demo for me and I started emailing it around and putting it on creative agencies’ websites.
Thanks to word of mouth, I have had constant, daily voiceover work with amazing clients both in Australia and overseas in Asia, the UK and the US.

Do you remember your first paying job? What was it?

My first paid gig was, in 2009,  playing character voices and narrating a children’s audio book,
The Night Before Christmas for a Canadian production company. Such a blast!
I still voice for that company today.

What should people think about when they are looking at booking a voice artist? How do they decide what voice to use: Male or female?  Old or young, and so on?

My advice would be to think carefully about your audience.
Does the voice style and sound effectively communicate the message to your chosen target market?
This will help you work out factors including male/female/old/young.
It doesn’t matter how great the voice sounds if it can’t connect with your audience. In saying this, though, sometimes the unexpected can bring surprising results!
Also, to build a great working relationship with your voice talent. The more often you work together, the better you’ll be able to connect and collaborate on something awesome.

When someone is writing a script that will ultimately be read by a voice artist, what should they keep in mind?

When writing a script, I’d suggest you  read it out aloud. See if it sounds right. Sometimes things just don’t sound the way they are written- and a few adjustments of word or phrase is all you need.
Also, special attention to timing and word count; too much or too little can ruin the pace and fluidity of the read.
Take into consideration the use of music or sound effects and how to make the most of copy, voice and effects to best communicate your message.

You are in Brisbane, we are in Melbourne, but that doesn’t matter any more, right?

Absolutely not. Don’t you love the beauty of technology? These days, we can voice from any studio and have it back to you in a flash, wherever you are.

How does someone go about booking you for a job?

Directly through my website or by emailing:
Usually, clients send a script for quoting, and I give them a call or an email and then we discuss the session together.
Some clients opt for live Skype direction while others prefer me to just send over the finished file.
Payment is made easily through direct transfer or Paypal.

What would you say to people who would like to become voice artists; what should they be doing?

Once you have the basics of studio and demo sorted, I can’t stress enough the importance of networking.
I have been extremely blessed by an amazing professional team of producers and audio professionals who have been the backbone of Teresa Lim Studios.
From discussing new equipment, to updating demos, and approaching new clients or getting help with large projects- start today by building a great network of people you can trust professionally.
Also- always keep growing. Look for new ways to gain professional development. Reach out to new clients. Meet colleagues in your industry and connect. Email me if you have any questions. All the best x