Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production.
Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more.
When done right, video production can have a profound impact on employee engagement, productivity, and morale. It can foster a stronger company culture and create a more positive work environment.
First up, let’s take a look at some of the benefits of using video production for internal communications:
Increased engagement: Videos are way more engaging than plain text or emails. Employees are more likely to watch a video than to read a lengthy email or document.
Improved communication: Videos help facilitate better communication between employees and management. They convey information in a clear and concise manner.
Increased productivity: Videos provide employees with the necessary information to perform their jobs more efficiently, thus boosting productivity.
Improved morale: Videos contribute to improved morale by creating a more positive and captivating work atmosphere.
Stronger company culture: Videos play a vital role in building a great company culture by sharing employee stories and showcasing company values.
Now, let’s explore some ideas on how to use video production for internal communications:
Company news: Share company updates, like new products/services, company events, CEO messages, or employee awards, through videos.
Employee stories: Highlight the human side of your company by sharing stories about employees’ career journeys, personal lives, and contributions.
Training: Use videos to train employees on new procedures or products. This really is a much more practical approach than traditional methods like reading manuals or attending lectures.
Marketing: Create videos to promote your company internally, focusing on your mission, vision, and values.
Recruitment: Use videos to attract new talent by showcasing your company culture, benefits, and growth opportunities.
To create compelling internal communication videos, keep these tips in mind:
Keep them short and concise: Employees are busy, so keep your videos brief and to the point.
Use clear and simple language: Avoid jargon or technical terms employees may not understand.
Make them visually appealing: Incorporate graphics, images, and animations to make your videos more engaging.
Seek feedback: Once you’ve created a video, gather employee feedback to ensure its effectiveness.
In conclusion, video production is a powerful tool for enhancing internal communications. If you want to engage, inform, and motivate your employees, consider incorporating video production into your strategy. By following these tips, you can create compelling internal communication videos that will help you achieve your business goals.
If you enjoyed this post, why not check out one of our other awesome blogs: How to Budget For Your Corporate Video Production, A Guide to Creating Impactful Corporate Videos, Corporate Video Production For Your Melbourne Business.
The Jasper Picture Company is a Melbourne Video Production Company that has been creating content for businesses, not-for-profits and governments across Australia since 2014. We also are one of Melbourne’s leading live-streaming companies. Please get in touch if we can help you achieve your marketing goals.