Is There Any Point?

Is there any point? Video production companies are a dime a dozen. Everyone seems to know someone who knows someone else who creates video content. Most companies will use similar cameras, similar video edit programs and similar sound and light packages. So how do you choose who to work with? On a fundamental level, at The Jasper Picture Company we like to work for people we care about, people who share similar ideals to us, […]

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What To Watch This Long Weekend

There’s a long weekend coming up. For some this will mean a chance to rest and recuperate, for others it may be a spiritual weekend with family. Regardless of where you fall, we’ve put together some suggestions of high quality, fun, game-changing films you can watch over the next few days.  For the family focus Of course, breaks are often spent with family. But sometimes a lot of time with family can be A LOT. […]

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The Secret To The Perfect Livestream

Zoom has become as common for businesses as stolen stationary and passive-aggressive email responses. But how can you best utilise live streams and online meetings to set yourself apart and keep your audience engaged? 1. Pick the right platform for your live stream Contrary to popular belief, there are multiple options available for hosting a Livestream. How do you decide which is best? Well, you need to ask yourself how big this Livestream will be? […]

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Is A Retainer Right For You?

What is it and how does it work? A retainer is a small sum of money, paid in advance which guarantees that clients can access services over a long period of time. This may be for a long-term project or smaller services each month. Retainers may look a little different from one another. For example, a classic retainer will include a fixed price per month and may create several projects in that timeframe whilst a single […]

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How To Start Your Next Campaign

Starting off a new marketing campaign can be difficult.  Some of you will have marketing budgets, some of you won’t. My thought on marketing budgets is that if your marketing is working, and if it is driving sales and profit, surely the budget shouldn’t be limited. If it is working, it should be ramped up to drive more sales and more profit. Ideally, your video strategy this year will be about testing, every day, to find a campaign that works. Then […]

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What To Watch In Lockdown

So we’re back in lockdown. It is what it is. But, since we’re all stuck at home and quarantine anxiety may be on the rise, we thought we would offer you some of our best film and tv recommendations to help take your mind off of the everything.  First off, DON’T WATCH CONTAGION. Just don’t. I don’t know why it was so popular in the first lockdown but don’t start watching it now. If you […]

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Video Production for Small Business: How to Create Content without Breaking the Bank

“Matt — hold up! I just run a small business. How can I afford professional video production?” It’s a fair question. A basic video shoot and edit can cost anywhere from $3,500. How can a small business, as a sole operator, get professional video production for their website or social media … and be able to fit that within their budget? The first bit of advice I’d give would be to space things out.  Don’t try to […]

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This is your sign to try a VNR

Covid am i right? If there is one thing that covid hasn’t affected it is communication, but it has affected the way news crews work. Many news teams across the country have been split into groups. Groups that are isolated from one another in case of an outbreak. What it ultimately means is that there are generally less news crews on the road day to day meaning less chance of them turning up at your […]

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21 video ideas for 2021

1. Training  Designed for internal use, it would help train those within your company in relation to new tasks, new legislation etc. 2. Recruiting Video How do you attract the right staff, with the right attitude? Produce a video for external use that highlights all of the reasons why potential employees should be working in your business. 3. Onboarding   When you hire a new staff member have them watch an informative video that explains to them the […]

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We Want To Make You Cry

Or laugh. Or maybe we’re trying to make you nervous. The whole point of marketing is to illicit emotional reactions from your audience. To read them and know how to grab their attention. And though reading minds may seem impossible, there is a secret weapon to master this content to audience connection: Empathy. Empathetic content is highly valuable within video marketing. Whether you’re a B2C or B2B enterprise, empathic content can cultivate your relationship with your […]

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