TEN TIPS TO AVOID MISTAKES ON A CORPORATE VIDEO SHOOTA piece of management advice I read recently seems to sum up very nicely what I think is an important principle: “No surprises” is a cornerstone of sound management.That advice would seem to be applicable to any project; it is certainly worth remembering when planning for a corporate video shoot.Here are ten tips to lessen the surprise element. Keep the surprises for the people who will view your end result, not when you’re putting it together!Planning: I can’t overemphasise careful planningSEE DETAILS
If you’re going to spend good money and take months to plan a video for your business, why not get a camera that will allow you to do more than an iPhone?
With 237,629 km² covered by the State of Victoria, it is easy to feel swamped by the vast array of choices. Just for you, we’ve put together The Jasper Picture Company’s step-by-step guide to choosing the best location for your next shoot.
Your video needs to hit somebody between the eyes and make the viewer feel something. That ‘something’ could be happiness, sadness, fear or anger. Any of those emotional reactions will pique the viewer’s interest. In any case, whatever emotion comes to the fore, you need to ‘lay it on in spades’. There really is no point underplaying this. Clearly, you don’t want your video to get lost among the millions of others exactly the same.
How do we choose from all of our stories the one that expresses our company best? Like choosing an outfit for a formal event or a joke to make in front of new acquaintances, there’s an amount of risk involved, and the decision can take us outside of our comfort zone.
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