Happy New Year to you all!Sure, most of you are still on holidays. It is a new year, though, and I wanted to try and inspire you to kick off 2018 using your most creative foot. To do that, I’ve collated some of my favourite video campaigns of 2017 to share with you. I have tried to choose a variety spanning different budget brackets as well as different styles and goals.As you watch the videos I want you to realise that you and your company could achieve any of theseSEE DETAILS
WHY VIDEO?You have an idea for a video, but you can’t get it over the line with your boss. Well … we’re here to help!(Download your pdf cheat sheet here)Here are some facts and figures to let the powers-that-be in your organisation know why you should be including video in your content and marketing strategy in 2018; why, in fact, video should be right ‘up there’, front and centre, in your marketing toolkit. We’ve scoured the web so that you don’t have to.According to WordStream, one of Google’s Premier Partners:82%SEE DETAILS
MUSIC IS A MINEFIELDMusic for your video.“Ummm, I think we would like to use a Beyoncé track on our video”.Sure you can do that, but just how deep are your pockets? (it would cost thousands of dollars to get the rights) and do you have permission from Beyoncé herself to use her music in what will, most likely, be a corporate video for your brand? You can’t “just use” music like this, as such usage would break all kinds of copyright laws.BACK IN THE REAL WORLD …So, Beyoncé is definitelySEE DETAILS
VIDEOS EVERY COMPANY NEEDSBringing customers into your business to make a purchase can be a bit of a journey; some people call this a ‘sales funnel’, others a ‘sales mountain’.Whichever way you look at it, if a potential customer is even glancing in your direction, you need to reel them in and get them on board. Even if just one of the following videos could give you an edge over your competitors, why wouldn’t you take it?YOUR BIG PICTURE VIDEOThe first video your business needs is one that explains someSEE DETAILS
TEN INTERVIEW TIPS FOR WHEN YOU’RE ON-CAMERA.“You’re on!” Hearing those words may freak you out; alternatively they may lead you to imagine that your thirty seconds of fame is about to happen! Whichever, whether it’s for a corporate video or for your local TV news, there are some basic things you should think about when, or preferably well before, being interviewed. These ten interview tips, by the way, are the distilled wisdom from many years of being on the other side of the lens, so … please take note.So … quietSEE DETAILS
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