A TikTok presence is a must for any business looking to be on a global platform designed specifically for short-form video.

With the TikTok app becoming a part of social media marketing strategy, businesses need to tap into TikTok for business to connect with their audience.

The Jasper Picture Company Tiktok video production page screenshot

TikTok for Business

TikTok for business is a tool that allows brands to reach a wider audience. Whether you’re new to TikTok or looking to boost your existing presence, you need to understand the platform and the TikTok community.

TikTok’s community loves creative and interesting content so it’s a great place for businesses to share their stories.

TikTok is not just another social media platform; it’s a global community where account holders create, share, and discover short, fun videos. For business, that means the opportunity to connect with millions of potential customers in a real and exciting way.

To win on TikTok, you need to understand its culture, trends and what type of content works with its viewers.

TikTok’s Interest-Based Algorithm

One of the best things about this platform is the TikTok algorithm, which can help your videos go viral regardless of your follower count. Even with 10 followers, a good video can reach thousands or even millions of views if it’s relevant to their interests.

The algorithm curates user content based on their engagement patterns, so if your video resonates with the right audience, it can show up on their “For You” page and you could get massive exposure and engagement.

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Who’s on TikTok

TikTok has a wide range of users across different age groups and demographics. Initially popular with teenagers and young adults, the app has quickly grown to include people from all walks of life.

According to recent stats, most of TikTok users are 16-24 but there’s a growing presence of older age groups including millennials and even Gen X. This includes influencers, content creators, businesses and everyday people sharing creative content.

TikTok’s global reach and its appeal to different interests make it a special platform to connect with a wide and diverse audience.

Content made for TikTok

TikTok is different from other social media platforms, it requires creators to produce content designed for its format and audience. Unlike Facebook or Instagram, where polished, static posts reign supreme, TikTok loves short, dynamic videos that are fun, authentic and trend-driven.

Viewers expect creative, fast-paced content that entertains or informs in a short and sweet way. To win, businesses should adopt TikTok’s style by using popular sounds, effects and challenges.

This TikTok specific approach will make your video content resonate with TikTok audiences and increase the chances of higher engagement and virality.

TikTok Business vs Personal Account

When deciding to be on TikTok, one of the biggest decision is whether to use a personal or a business account. Both have its own features and benefits but there’s a big difference that can affect your TikTok strategy.


One of the best features of TikTok for business is access to analytics. These will allow businesses to understand their audiences better and track their content’s performance.

Follower growth, video views, engagement rates and audience demographics are available on a business account. This data is gold for refining your social media strategy and to make sure your content resonates with your target audience within the tiktok community.

Personal accounts have limited access to these analytics. They can still see basic metrics like likes, comments and shares but miss out on the detailed insights that can drive decisions.

Advertising and Promotions

Businesses on TikTok have access to advanced advertising tools that personal accounts don’t. These tools include various ad formats such as In-Feed ads, Branded Hashtag Challenges and Spark ads.

These features allow businesses to create targeted campaigns that can reach a wider audience and get more engagement.

Plus, business accounts can use TikTok’s Promote feature to boost their posts directly from the app. This feature will increase the visibility of specific videos and drive more traffic to your business account and website.

Music and Sound Restrictions

One of the biggest difference between business and personal accounts on TikTok is the music. Personal accounts have access to a huge library of popular songs in their video content. This allows users to join viral music trends which can increase the visibility of their content.

Business accounts have restrictions due to copyright issues. TikTok has a Commercial Music Library specifically for business accounts. This library has royalty free tracks that businesses can use without facing copyright issues.

While this library is huge, it doesn’t include many of the popular songs that drive trends on TikTok. This limitation can prevent a business from joining some trends that heavily rely on mainstream music.

Branding and Contact Options

Tiktok Business accounts have additional branding and contact options that personal accounts don’t. Businesses can add a website link in their profile bio so followers can visit their site easily.

Plus, business accounts have a contact button where Tiktok account holders can email or message the business directly to inquire or interact with them.

Personal accounts don’t have these features so they can’t drive traffic and generate leads.

Verification and Credibility

Business accounts are more likely to get verified on TikTok which can boost the brand’s credibility. Verification gives a sense of legitimacy and makes the business more trustworthy to potential customers.

Verified accounts also have higher visibility and are often prioritized in search results.

Personal accounts can also be verified but the process is more straightforward for established businesses with a big online presence.

Content Creation Features

Business accounts have access to exclusive content creation features to help with their marketing. These features include advanced editing tools, business content templates and access to TikTok’s Business Creative Hub which has tips and inspiration for creating videos.

Personal accounts have robust editing tools but don’t have the same level of resources specifically for businesses.

Community and Support

TikTok has dedicated support for business accounts including resources and support from the TikTok for Business team. This is a big help for businesses who wants to maximize their presence.

TikTok for Business website has a ton of information, case studies and best practices to help businesses succeed.

Personal accounts have general support but don’t receive the same level of dedicated support.

Understanding Aspect Ratios on TikTok

Aspect ratios are crucial for creating visually appealing TikTok videos. The platform mostly uses a 9:16 vertical format, which fills the entire mobile screen, providing an immersive viewing experience.

Ensuring your videos are shot and edited in this aspect ratio maximises their impact. TikTok supports other ratios like 1:1 (square), but vertical videos tend to perform better.

Keep resolution in mind, aiming for at least 1080 x 1920 pixels to maintain quality. Additionally, consider safe zones; essential elements like text should be centered to avoid being cut off. Adhering to these guidelines enhances your content’s visibility and engagement.

Bella Poarch screenshot using video for tiktok for business

Creating Effective TikTok Content

To maximize your business account, you need to focus on creating content that will resonate to your audience. Here are some tips:

Know Your Audience:

Knowing your audience is the first step in creating content that resonates. Tailor your videos and your TikTok campaigns to their interests and preferences. Use the analytics tool inside your TikTok account to get insights on your audience demographics and engagement patterns.

Use TikTok Trends:

Being up to date with TikTok trends can increase your content’s visibility. Use trending hashtags, challenges and music to connect with the TikTok community. Joining trends shows that your brand is current and relatable which can attract more followers.

Focus on Storytelling:

TikTok rewards creative storytellers. Develop a brand voice within your digital marketing that stands out and tell stories that will capture your audience. Whether it’s a behind the scenes of your business, a day in the life of an employee or a customer success story, make sure your content is engaging and authentic.


Engagement is key. Ask viewers to interact with your tiktok for business account through likes, comments and shares. This will increase your visibility on the algorithm.

Use call-to-actions (CTAs) in your tiktok content to ask viewers to meaningfully engage with your videos like asking questions or participate in challenges.

Create Good Videos:

TikTok is casual and spontaneous but quality still matters. Make sure your videos are well lit, clear audio and visually appealing.

Investing on basic video equipment and editing tools can make a big difference.

Consistency is King:

Posting consistently will keep your audience engaged and grow your followers. Create a content calendar to plan and schedule your posts.

Regular posting will keep your audience coming back for more and establish your brand’s presence.

How to Upload Videos to TikTok

Uploading Tiktok videos is more than just creating good content; understanding the platform’s mechanics can increase your reach and engagement. Here are the tips to make your videos perform:

  1. Use the TikTok App: While you can create and edit a video outside the app, you must upload and finalize them inside the app. Adding captions, text overlays and music directly inside the app will make TikTok’s algorithm recognize your content and increase its visibility.
  2. Optimal Video Length: TikTok allows up to 3 minutes of video but the sweet spot for engagement is 15-60 seconds. Shorter videos perform better, keeps the viewer’s attention and makes them watch till the end.
  3. Captions and Memes: Captions are important for accessibility and engagement. They make your content understandable even without sound and can highlight key messages or CTAs. Meme cards (text overlays that convey humor or context) should be added inside the app (not even capcut gets as good results as the app) to make sure they are properly indexed by the algorithm.
  4. High Quality Visuals and Clear Audio: Make sure your videos are well lit and clear audio. Good production quality keeps the viewer engaged and looks good for your brand.
  5. Use Relevant Hashtags: Including trending and relevant hashtags will increase your video’s discoverability. But don’t overdo it, 3-5 well chosen hashtags are enough.
  6. Engage with Trends: Participate in trending challenges, use popular sounds and incorporate current memes. Engaging with trends will increase your video’s chances of being featured on the For You page.

How to Supercharge Your TikTok

A well rounded TikTok strategy is more than just posting videos on this global platform. Here are the ways to supercharge your TikTok marketing:

  1. Use TikTok Ads: Investing in ads can increase your reach. TikTok has various ad formats, In-Feed ads, Branded Hashtag Challenges and Spark ads that can help you reach new customers. TikTok ads are designed to blend in with user generated content so it’s less intrusive and more engaging.
  2. Partner with TikTok Influencers: Collaborating with influencers can expand your reach and credibility. Influencers, particularly those who are creative storytellers, can introduce your brand to their followers, drive engagement and sales. Choose influencers whose audience aligns with your target market for maximum impact.
  3. Analyze and Adjust: Monitor TikTok regularly. Use insights and analytics to know what works and what doesn’t and adjust your strategy accordingly. Track views, likes, shares, comments and follower growth to measure the success of your content.
  4. Engage with Your Audience: TikTok is a social platform so engaging with your audience is key. Respond to comments, participate in trends and show appreciation to user generated content related to your brand. Building a strong community will foster loyalty and encourage more organic engagement.
  5. Try Different Content Types: TikTok has various content formats, short videos, live streams and duets. Try different formats within your content strategy to see what works best for your audience. For example, live streams can give you a more personal connection with your audience while duets can encourage user participation.
  6. Run Contests and Giveaways: Contests and giveaways are great way to increase engagement and attract new followers. Ask users to create content related to your brand and reward the best entries. This will not only increase visibility but also generate user generated content.

Trying Out Content on TikTok

Trying out different types of content on TikTok is key to know what works for your audience. Start by posting a mix of content formats, tutorials, behind the scenes, challenges and user generated content.

Use TikTok for business analytics to monitor the performance of these videos and see what drives the most engagement. Once you know what works, consider putting money behind your top performing content. By putting money behind your best content, you can increase visibility, attract new followers and drive more engagement and optimise your TikTok for business for better results.

Success Stories and Examples

Looking at success stories can be a great source of inspiration. Many brands have used TikTok to drive business growth. For example:

  1. Chipotle: Chipotle used TikTok to reach a younger audience through the global platform. Their #GuacDance challenge went viral and generated millions of views and sales.
  2. Gymshark: Fitness apparel brand Gymshark uses TikTok videos to show off their products and engage with fitness enthusiasts. Their challenges and collaborations with fitness influencers have built a strong community on the platform.
  3. E.l.f. Cosmetics: E.l.f. Cosmetics created a viral hashtag challenge #EyesLipsFace where users can show off their makeup skills. The campaign got billions of views and increased brand awareness resulting in sales.

TikTok Banned in the US?

The potential banning of TikTok in the US has been a big worry for businesses that use the platform for marketing. The US government has raised concerns around data privacy and security, saying TikTok, which is owned by Chinese company ByteDance, could be a national security risk.

If banned, businesses may need to switch their social media marketing to other social media accounts like Instagram Reels or YouTube Shorts. This uncertainty highlights the importance of diversifying your marketing efforts so you’re not too reliant on one platform and can still engage with your audience even with regulatory changes.


Optimising TikTok for business is a mix of creative content, strategic planning and continuous adaptation. By focusing on storytelling, using trends and using TikTok’s ads features you can have a solid TikTok for business presence that engages your audience and drives business results.

TikTok for business isn’t just about following trends; it’s about creating a brand identity and building a community around your brand. Dive deeper into your audience, try out different content types around your strategic goals and always be ready to adapt to new trends and features.

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