Live streaming has become a powerful tool for businesses and organisations to connect with their audience in real time. It’s a tool that offers a unique blend of immediacy, engagement, and authenticity. At The Jasper Picture Company, we’ve embraced this technology and are continually working on what live streaming in Melbourne looks like.
The Jasper Picture Company: Who We Are
The Jasper Picture Company is a Melbourne-based video production company with a difference. We’re not just about creating videos and video content; we’re about telling stories. Our team brings a blend of creativity, technical expertise, and a deep understanding of our clients’ needs to every project.
Our Approach to Live Streaming
Our approach to live streaming is guided by our core values and a commitment to delivering the best possible service to our clients. Here are some things that set us apart:
1. In-House Expertise: We handle most – if not all – of the work in-house. This gives us complete control over the quality of our streams and allows us to respond quickly and effectively to any issues that may arise. Our team is highly skilled and experienced in live streaming, and we’re always looking for ways to improve and innovate.
2. Redundant Internet Streaming Setup: We understand that reliability is crucial when it comes to live streaming. That’s why we’ve invested in a redundant internet streaming setup. This means that even if there’s a problem with the internet connection, we have a backup in place to ensure the stream continues without interruption. If the streaming platform goes down, we have a redundancy on that as well.
3. High-Quality Equipment: We use top-of-the-line equipment to deliver high-quality broadcast quality streams. Our live streaming kit is incredibly portable, allowing us to stream from virtually anywhere there’s a phone signal.
4. Client-Centric Approach: We work closely with our clients to understand their needs and objectives. We then tailor our live streaming services to meet those needs, ensuring that we deliver a product that not only meets but exceeds their expectations.
Embracing the Future of Live Streaming
As we look ahead, we’re excited about what live streaming offers. We’re continually exploring new technologies and trends to ensure we’re delivering the best possible service to our clients.
Some future use cases for live streaming include:
Live Streaming Shopping: Brands are moving beyond traditional viewing to an interactive shopping experience. For example, Burberry offers live shopping experiences on its website, immersing viewers in its London Fashion Week shows and allowing them to pre-order items directly from the stream.
Second Screen Experiences: This trend gives audiences bonus content that complements and supports the main event. For instance, the Phoenix Suns created a second screen fan experience with live contests, exclusive interviews, and real-time participation during the 2020 NBA season.
Live Stream Videos for Customer Support: More businesses are using streaming as a customer support tool. Live video provides a more interactive experience than traditional phone, email, or live chat, allowing support reps to address questions or concerns in real-time.
Video Streaming as a Customer Retention Tool: Brands are hosting live interviews, office hours, or Ask Me Anything (AMA) sessions with product experts or in-house staff to help customers quickly get the answers they need. Features like chat, Q&A, and polling can make retaining and supporting customers fun and insightful.
And there is always:
Traditional Live Streaming for Hybrid Events: With the changes in the event space over the past few years, some clients and attendees prefer live streaming versions to the expenses involved with traditional conferences, expos, and large-scale meetings. Brands are now live streaming all or some parts of their events to satisfy all participants’ needs and wants.
If you’re looking for a different live streaming service in Melbourne, we’d love to hear from you.
Let’s get live together.