A video production brief is essential to ensure everyone involved in a video project is on the same page. You can avoid miscommunication and wasted time and money by clearly articulating your objectives, target audience, and desired outcome. Here’s everything you need to know about writing an effective video production brief.
What Is a Video Production Brief?
A video production brief is a document that outlines the essential details of a video production project. This includes the project, who it is for, how the video will be delivered, what the brand guidelines are, when it needs to be done, how much it will cost, and more. A well-written production brief ensures that all video production team members understand what needs to be accomplished and provides a video production roadmap.
You might give a production brief to a video production company when you are shopping around so that they can give you a quote, or it might be something you work on with your chosen production company so that everyone has more information.
Why Is a Video Production Brief Important?
A clear and concise production brief mitigates risk by providing all stakeholders with a common reference point. This helps avoid costly delays and rework down the line.
When everyone involved in a project knows what needs to be accomplished ahead of time, it’s easier to stay focused and on task.
It will also simplify measuring success against pre-determined metrics once the project has been completed. In addition, a good video production brief can help save time and money by preventing scope creep.
What should be in a Video Production Brief?
Writing a comprehensive production brief should be at the top of your to-do list if you plan a video production. By clearly outlining the details of your project upfront, you can avoid wasted time and money due to miscommunication or scope creep.