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Welcome to the world of innovation and efficiency in employee training! At The Jasper Picture Company, we’re all about embracing the power of visual storytelling, and what better way to harness this power than through employee training? Video content has emerged as a big player in training, and for good reason; it’s engaging, versatile, and – let’s face it – who doesn’t love a good video? 

In this blog post, we’ll take you through the ins and outs of using video content to train your employees. Buckle up!

Why Video Content?

Let’s start with the basics. Why should you use video content for employee training? Well, for starters, it’s engaging. The human brain processes visuals much faster than text. Video content is also accessible; employees can access training videos from anywhere, at any time. Not to mention, it’s cost-effective in the long run.

Types of Training Videos

There’s a “Smorgy’s” – sized smorgasbord of options for types of training videos. (Smorgy’s? Google that, especially if you’re not from Melbourne. Good (gluttonous?) memories!) So here are a few – but sadly without the Polynesian theme:

Tutorial Videos: These are step-by-step guides on how to do something. Perfect for software training or any process-based training.

Webinars: Live or recorded, webinars are great for expert-led sessions.

Interactive Videos: These videos are the crème de la crème of engagement. They require the viewer to take action.

Demonstration Videos: To show a product or a process in action.

Ronny, standing in a field, speaking to camera near Portland about the new reconciliation action plan for his organisation.

Crafting the Perfect Training Video

What’s behind the perfect training video? In our experience, you need to keep these principles very much in mind. Firstly, you must …

Know Your Audience: Understanding your employees’ needs is paramount. Tailor your content to the audience. Is it for new hires? Is it a tech tutorial for the IT department? Knowing your audience will guide the content of the video. Next;

Keep It Concise: Attention spans are dwindling. Keep your videos short and to the point. Break down complex training into a series of shorter videos;

Make It Interactive: Engage your employees. Include quizzes, polls, or have them complete tasks based on the training. And finally;

Brand It: Include your branding in the video. This creates a sense of unity and belonging.

Implementing Video Training

Choose the Right Platform

Where, and how, will your employees access the training? Various platforms are available for hosting videos, such as your company intranet or a Learning Management System (LMS).

Make It Accessible

Ensure all employees, including those with disabilities, can access and benefit from the training videos. Include captions and ensure compatibility with screen readers.

Gather Feedback

Encourage employees to provide feedback on the training videos. This is crucial for continuous improvement.

The Benefits – a Quick Recap

Let’s do a quick recap of why video content is the superstar of training:

Engaging: It’s visually appealing and can keep employees interested.

Versatile: It can be used for various types of training.

Cost-Effective: Initial costs can be outweighed by the long-term benefits.

Accessible: Employees can access training from anywhere.

In Conclusion: The Future is Video

There you have it! A comprehensive guide to using video content for employee training. At The Jasper Picture Company, we believe in staying ahead of the curve. Video content is not just the future; it’s the present. It’s time to embrace this powerful tool and unlock its potential in employee training. Whether you’re training new hires, upskilling your team, or rolling out new software, video content is your ally.

If you’re ready to take your employee training to the next level with video content, please contact us. Our team of experts is here to help you craft the perfect training videos that resonate with your employees and align with your company’s values and goals. Together, let’s create an empowering and engaging learning experience that not only educates but also inspires.

Remember, the most successful companies are those that invest in their employees. By providing them with high-quality, engaging, and accessible training materials, you are investing in the future of your company. Video content is a powerful tool in this endeavour, combining information, engagement, and convenience.

So, take the plunge and revolutionise your employee training with the power of video content. Your employees will thank you, and your company will reap the benefits of a well-trained, highly-skilled, and motivated workforce.