An Introduction to Shopify and Video Marketing

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If you went into a store to buy a pair of runners and on the shelf was one photo of the pair you wanted, would you buy them?

Shopify has revolutionised the e-commerce landscape, making it easy for sellers to create and manage online stores. As competition online continues to grow, businesses must stay ahead of the curve to attract and retain customers.

One powerful tool that savvy online retailers are using to stand out is video.

Video marketing offers an engaging way for customers to understand and connect with your products. It allows you to showcase the features and benefits of your products but also helps to build trust.  Videos have been proven to increase conversion rates, as they provide a more immersive experience compared to static images and text. By putting videos on your Shopify product pages, you can enhance the customer journey, improve user experience, and ultimately boost sales. That’s good, right?

shopify
By adding videos to your Shopify, your products are more likely to stand out to customers.

The Benefits of Adding Videos to Your Product Pages

Videos capture attention, keeping visitors on your page longer and increasing the likelihood of a purchase.

As mentioned above, studies show that videos can boost conversion rates by up to 80%, as they provide a more comprehensive understanding of your products.

High-quality videos help establish credibility and build trust with potential customers.

Detailed product videos reduce the chances of customers misunderstanding features, leading to fewer returns and increased satisfaction.

Shareable e-commerce video production content can increase your brand’s visibility and reach, attracting new customers to your store.

Preparing Your Videos for Optimal Results

Ensure your videos are high-definition and are well-lit, and that they have clear audio to make a positive impression on viewers.

Highlight unique product features and benefits, demonstrating how they can solve customers’ problems or improve their lives.

Aim for a video length between 30 seconds and 2 minutes to maintain viewer interest.

Use storytelling to create a connection with your audience, making your products more relatable and memorable.

Incorporate your brand’s colours, fonts, and style for a consistent look across all product videos.

Include captions and transcripts to ensure your videos are accessible to all users, including those with hearing impairments.

Product and Service videos are a great way to showcase what your company has to offer and can draw in your clients with ease.
Product and service videos are a great way to showcase what your company has to offer and can draw in your clients with ease.

Now for some nuts ‘n’ bolts …

First up, how to add a video to a Shopify product page

  1. Log in to your Shopify admin panel and navigate to the desired product page.
  2. Click on the “Media” section, followed by the “+ Add media” button.
  3. Select “Upload video” and choose the video file from your computer (MP4 and WebM are accepted formats).
  4. Once the video is uploaded, you can add optional details like alt text for improved accessibility and SEO (a ‘must do’ for best results!).
  5. Drag and drop the video to reorder its position within the gallery if you want.
  6. Save your changes by clicking the “Save” button.

Next, how to embed videos from YouTube, Vimeo, or Other Platforms

  1. Find the video you want to embed on YouTube or Vimeo and click the “Share” button.
  2. Choose “Embed” and copy the provided HTML code.
  3. In your Shopify admin panel, navigate to the desired product page and click “Add a description.”
  4. Click the “Show HTML” button (looks like <>) in the rich text editor to access the HTML source code.
  5. Paste the copied embed code where you want the video to appear within the product description.
  6. Save your changes by clicking the “Save” button.

Boosting Sales with Video on Your Product Pages

LUV Bridal was able to show off its product through video. By having their audience see the dress in action and its intimate details, they're more likely to want to purchase the dress!
LUV Bridal was able to show off its product through video. By having their audience see the dress in action and its intimate details, they’re more likely to want to purchase the dress!

And the take-home message: by adding video content to your product pages, you can create a competitive edge in a very crowded e-commerce market and – ultimately – boost your sales. So, don’t underestimate the power of video; embrace this dynamic marketing tool to elevate your Shopify store and drive long-term success. Good luck!

Get in touch about your next project

If you enjoyed this post, why not check out some of our other awesome blogs: YouTube Advertising – A Video Production Guide, Optimising Your Videos for YouTube, How to Choose a Video Production Company for Your Business.

The Jasper Picture Company is a Melbourne Video Production Company that has been creating content for businesses, not-for-profits and governments across Australia since 2014. We also are one of Melbourne’s leading live-streaming companies. Please get in touch if we can help you achieve your marketing goals.

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