Introduction
Melbourne — Australia’s cultural capital — is a filmmaker’s dream. With its diverse landscapes, iconic landmarks, and a plethora of hidden gems, it’s no wonder Melbourne is a hotspot for video production. But how do you find the perfect location for your next shoot? In this blog, we’ll take you on a tour of Melbourne’s best filming locations, from the bustling CBD to serene coastal spots and even some secret locations you might not have heard of. So, grab your camera and let’s get started!
But First … Why Melbourne?
Melbourne offers a rich tapestry of locations catering to almost any filming need. Whether you’re shooting a corporate video, a short film, or even a blockbuster, Melbourne has you covered. According to VicScreen, Melbourne’s locations have provided backdrops to some of the world’s most captivating screen projects and can double for almost anywhere in the world.
The CBD – A Filmmaker’s Playground
The Central Business District (CBD) is not just Melbourne’s financial heart; it is also a versatile filming location. From modern skyscrapers to historic buildings, Melbourne’s CBD offers a range of backdrops suitable for various genres. And let’s not forget the iconic laneways, filled with street art, that help give Melbourne its unique character.
Coastal Beauty – Beyond the City
Melbourne has plenty to offer if your video production calls for beaches or coastal scenes. From the popular St Kilda Beach to the more secluded Half Moon Bay, you’re spoiled for choice. The coastline offers a scenic backdrop that can add a touch of natural beauty to your production.
The Countryside – A Breath of Fresh Air
Sometimes, you need to escape the city to capture the perfect shot. Melbourne’s surrounding countryside offers a variety of landscapes, from rolling hills to lush forests. These locations are ideal for productions that require a more rustic or natural setting.
Hidden Gems – Off the Beaten Path
Every city has its secrets, and Melbourne is no exception. Plenty of lesser-known locations offer unique and interesting backdrops for your video production. Whether it’s an abandoned factory or a quaint suburban park, these hidden gems can add a unique flavour to your project.
Planning for Your Shoot – Know Your Audience
Before you set out to scout locations, it’s crucial to clearly understand your audience and what your video aims to achieve. Are you targeting a young, trendy audience? If so, urban settings like Melbourne’s famous laneways might be ideal. Are you creating a corporate video? In that case, the sleek and modern buildings in the CBD could provide the perfect backdrop.
The Importance of Empathy in Location Scouting
Understanding the emotional tone of your video is crucial when selecting a location. Your chosen setting can greatly influence how your audience feels when watching your video. For example, a serene beach setting can evoke feelings of peace and relaxation, which may be ideal for a wellness brand’s promotional video.
Final Thoughts
Melbourne is a city that offers so many options for video production. Its diverse range of locations can cater to almost any need, making it a top choice for local and international filmmakers. So the next time you plan a shoot, consider Melbourne — you won’t be disappointed.
Resources for Filming in Melbourne
If you’re looking to film in Melbourne, VicScreen offers a free service promoting ‘film-friendly’ properties and helps show the state’s versatile appeal for film and television. They work closely with authorities to ensure that filming is a positive experience for everyone involved.
Alternatively, give us a call on 1800 527 737 (1800 JASPER) and we can point you in the right direction.