Articles by: Matt Jasper

What's your story? The Jasper Picture COmpany Shirt on display.

Is Short-Form Video the answer to the Google problem?

Is Short-Form Video the answer to the Google Problem? Have you noticed a significant drop in your website’s SEO (Search Engine Optimisation) rankings over the past few months? If you have, you are not alone. This change can be especially concerning if you’re a marketing professional, business owner, or part of a communications team. Across industries, many have seen their once top-performing keywords decline, leading to reduced traffic and fewer conversions. What’s causing these shifts, […]

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Filming a creative video production at Coles Headquarters in Melbourne.

Myths and Creative Video Production

In the era of digital marketing, creative video production stands out as an important tool for businesses and content creators alike. With video content dominating online platforms, the ability to create innovative and engaging videos can set you apart from the competition.  This blog explores the different parts of the video production process, offering insights into how a creative video production company can transform your video into a compelling narrative that resonates with your target […]

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Filming on location in Victoria - Testimonial video production

How Testimonial Videos Can Help Your Business Shine

Understanding Testimonial Videos Testimonial videos are short films where customers talk about how much they like a product or service. These videos are important because they let potential customers hear directly from others who have already used what you’re selling. This can make them more likely to buy from you because they see real people are happy with their purchases. Potential customers are much more likely to believe a customer of yours than you telling […]

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Working on a brand video for Toyota and their new B4ZX electric vehicle.

Mastering the Art of Engaging Brand Video Content

In today’s digital age, where attention spans are shorter than ever, capturing hearts and minds requires creativity and innovation. Enter brand videos and powerful storytelling tools that go beyond traditional advertising to connect with your audience on an emotional level. More Than Just Ads Brand videos are not sales pitches but captivating stories that showcase your brand identity, values, and mission. They tell your story in a way that resonates with viewers, bringing on brand […]

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Wider shot ratio at Mater Christi college showing off cinematic video production

Cinematic Videos in Marketing: Beyond the Basics

Cinematic videos are changing how brands talk to their customers online. This kind of video production goes a step further than regular videos by adding greater quality and style that make your message stand out. Let’s explore how using cinematic videos can be a game-changer for your marketing efforts. What Makes a Video Cinematic? Cinematic video is about making your content look and feel more like a movie than a standard corporate video. This includes […]

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screen shot of a family from an animation we created for UNICEF Timor Leste

Engaging Audiences Differently: Animation Video in Digital Marketing

In the vast sea of digital content, animation stands out as a beacon of creativity and engagement. As businesses and brands vie for the attention of an ever-growing online audience, animation emerges as a powerful tool to cut through the noise, captivate viewers, and convey messages in a memorable way. This blog explores the transformative role of animation in digital marketing and how it can breathe life into your brand’s online presence. The Unique Appeal […]

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lake wendouree in ballarat during a video production shoot for a not for profit

Why Your Brand Needs a Video Production Agency Now More Than Ever

Why Your Brand Needs a Video Production Agency Now More Than Ever In today’s fast-evolving digital landscape, the demand for content is unparalleled. Brands worldwide recognise video’s power to engage audiences, convey messages, and drive marketing success. This shift has made partnering with a video production agency or professional video production company beneficial and essential for businesses aiming to stay competitive and relevant. Whilst the terms ‘video production agency’ and ‘video production company’ are often […]

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Melbourne Video Production - The Jasper Picture Company

The Ultimate Guide to Melbourne’s Best Filming Locations

Introduction Melbourne — Australia’s cultural capital — is a filmmaker’s dream. With its diverse landscapes, iconic landmarks, and a plethora of hidden gems, it’s no wonder Melbourne is a hotspot for video production. But how do you find the perfect location for your next shoot? In this blog, we’ll take you on a tour of Melbourne’s best filming locations, from the bustling CBD to serene coastal spots and even some secret locations you might not […]

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EdStart corporate video production company shoot.

Capturing the Spirit: Video Production in Melbourne, the Sporting Capital of Australia

Introduction Ah, Melbourne! A city where sport isn’t just a pastime; it’s a way of life. From the roar of the crowd at the MCG to the thwack of a tennis ball at Rod Laver Arena, Melbourne’s sporting culture is a spectacle to behold. But how do we capture this vibrant atmosphere and bring it to screens, big and small? That’s where the magic of video production comes into play.  In this blog, we’ll delve […]

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our videographers worked together to create this interview shoot

Creating the Perfect “About Us” Video for Your Organisation

Introduction If you’re keen on crafting an “About Us” video that actually engages and converts — and doesn’t just sit on your website minding its own business — you’ve come to the right place! We, at The Jasper Picture Company, have been in the video production game for years, creating videos that tell compelling stories.  Interest: The “Why” and “What” of “About Us” Videos Why Bother? In this digital age, video content is more than […]

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