Articles by: jasperpictures

SHot of an atomos ninja - with talent on the screen on a video production for the jasper picture company

Navigating the Video Production Process

Navigating the Video Production Process A Guide for Communications Professionals In the digital age, videos have emerged as one of the most effective communication strategies for businesses worldwide. They have the unique ability to grab the attention of viewers, simplify complex concepts, and showcase a brand’s identity in a dynamic way. For communication professionals in mid to large organisations, mastering the video production process is crucial for crafting compelling content that resonates with their target […]

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Filming exteriors as part of our video production service

Avoiding Video Production Mistakes

Successful video production is, of necessity, a marriage of both creativity and technical expertise. As we bring ideas to life through visuals and sound, it’s easy to get swept up and, amidst the excitement, it’s essential to remember the practical aspects that can make or break a video project. Whether you’re a seasoned producer or a budding enthusiast, there are some common pitfalls that can affect the quality and effectiveness of your videos. To help […]

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Corporate Video Production Melbourne.

Why Melbourne Businesses Can’t Get Enough of Corporate Video Production

So you’ve noticed it, too, right? Melbourne is giving Sydney a run for its money in tech, finance, and healthcare. Businesses here are rapidly evolving, and one thing they’re throwing their dollars at is corporate video production. Let’s break down why this is happening and why, if you’re in business here, you should jump on the bandwagon. Melbourne’s Business Scene From scrappy tech start-ups hustling to the top to big-time corporations, Melbourne is a hotbed […]

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The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising: Exploring Consumer Behaviour

Introduction In the ever-evolving landscape of advertising, video content has emerged as a powerful medium for capturing consumers’ eyes and minds. But what elevates a video advertisement from merely eye-catching to emotionally compelling? The answer lies in psychology. At The Jasper Picture Company, we’ve seen first-hand how understanding the psychological triggers influencing consumer behaviour can transform your video advertising strategy from good to exceptional.  Let’s delve in. The Art of Storytelling Humans love stories. From […]

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harness video production

Harnessing Video Production: A Strategic Move for Not-for-Profits

In today’s world, not-for-profit organisations are continuing to look for new and more effective ways to solve problems and make a more significant difference, and one of the best tools available is video production. Videos can help in many ways, from raising more money to making work easier. This blog will explore how videos can help these groups do even better. 1. Amplifying Financial Performance with Video Financial stability remains a cornerstone for not-for-profits. Here’s […]

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Live Streaming with the Sony FR7

The Jasper Picture Company’s Latest Acquisition Introduction Since its inception in 2014, The Jasper Picture Company has been committed to delivering high-quality content for our valued clients. As we continue to grow and evolve, we’re thrilled to announce our latest acquisition: two Sony FR7 cameras (with a third on the way). This state-of-the-art equipment will allow us to take our live streaming services to new heights. The Sony FR7: A Game Changer in Live Streaming […]

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Recruitment Video Production Services

Establishing a Clear Message: A Guide for Not-for-Profit Communications Teams

Introduction In the not-for-profit sector, the power of a clear, compelling message cannot be overstated. It’s the cornerstone of your organisation’s communication strategy, the heart of your mission, and the call-to-action must resonate with your audience. But how do you craft such a message? And how can video production enhance its impact? This guide will delve into these questions, providing you with practical tips and insights to help you establish a clear message. The Importance […]

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Our video production crew at The Heart Foundation Coastrek walk in Victoria

Seven Things You Should Know About The Jasper Picture Company

Choosing a video production company is a significant decision for your organisation. The right company can help you create compelling content that resonates with your audience and drives your marketing goals. Today, we’re introducing you (possibly again) to The Jasper Picture Company, our video production and live-streaming company, and sharing seven things you should know about us.  1. Comprehensive Services to Meet Diverse Needs  The Jasper Picture Company is a one-stop solution for all your […]

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Live streaming from our sound proof video production studio

Interactive Corporate Live Streaming: Engaging Your Audience in Real-Time

Introduction Last week, we took a look at the power of live streaming and how The Jasper Picture Company is using this technology to connect businesses with their audiences in real time. This week, we will take you one step further into the world of interactive live streaming. The Power of Interaction Live streaming has changed the way businesses connect with their audiences, offering a unique blend of immediacy, engagement, and authenticity. But what if […]

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