Successful video production is, of necessity, a marriage of both creativity and technical expertise. As we bring ideas to life through visuals and sound, it’s easy to get swept up and, amidst the excitement, it’s essential to remember the practical aspects that can make or break a video project. Whether you’re a seasoned producer or a budding enthusiast, there are some common pitfalls that can affect the quality and effectiveness of your videos. To help […]
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So you’ve noticed it, too, right? Melbourne is giving Sydney a run for its money in tech, finance, and healthcare. Businesses here are rapidly evolving, and one thing they’re throwing their dollars at is corporate video production. Let’s break down why this is happening and why, if you’re in business here, you should jump on the bandwagon. Melbourne’s Business Scene From scrappy tech start-ups hustling to the top to big-time corporations, Melbourne is a hotbed […]
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Introduction Melbourne — Australia’s cultural capital — is a filmmaker’s dream. With its diverse landscapes, iconic landmarks, and a plethora of hidden gems, it’s no wonder Melbourne is a hotspot for video production. But how do you find the perfect location for your next shoot? In this blog, we’ll take you on a tour of Melbourne’s best filming locations, from the bustling CBD to serene coastal spots and even some secret locations you might not […]
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Introduction Ah, Melbourne! A city where sport isn’t just a pastime; it’s a way of life. From the roar of the crowd at the MCG to the thwack of a tennis ball at Rod Laver Arena, Melbourne’s sporting culture is a spectacle to behold. But how do we capture this vibrant atmosphere and bring it to screens, big and small? That’s where the magic of video production comes into play. In this blog, we’ll delve […]
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Introduction If you’re keen on crafting an “About Us” video that actually engages and converts — and doesn’t just sit on your website minding its own business — you’ve come to the right place! We, at The Jasper Picture Company, have been in the video production game for years, creating videos that tell compelling stories. Interest: The “Why” and “What” of “About Us” Videos Why Bother? In this digital age, video content is more than […]
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Introduction In the ever-evolving landscape of advertising, video content has emerged as a powerful medium for capturing consumers’ eyes and minds. But what elevates a video advertisement from merely eye-catching to emotionally compelling? The answer lies in psychology. At The Jasper Picture Company, we’ve seen first-hand how understanding the psychological triggers influencing consumer behaviour can transform your video advertising strategy from good to exceptional. Let’s delve in. The Art of Storytelling Humans love stories. From […]
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In today’s world, not-for-profit organisations are continuing to look for new and more effective ways to solve problems and make a more significant difference, and one of the best tools available is video production. Videos can help in many ways, from raising more money to making work easier. This blog will explore how videos can help these groups do even better. 1. Amplifying Financial Performance with Video Financial stability remains a cornerstone for not-for-profits. Here’s […]
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The Jasper Picture Company’s Latest Acquisition Introduction Since its inception in 2014, The Jasper Picture Company has been committed to delivering high-quality content for our valued clients. As we continue to grow and evolve, we’re thrilled to announce our latest acquisition: two Sony FR7 cameras (with a third on the way). This state-of-the-art equipment will allow us to take our live streaming services to new heights. The Sony FR7: A Game Changer in Live Streaming […]
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Introduction In the not-for-profit sector, the power of a clear, compelling message cannot be overstated. It’s the cornerstone of your organisation’s communication strategy, the heart of your mission, and the call-to-action must resonate with your audience. But how do you craft such a message? And how can video production enhance its impact? This guide will delve into these questions, providing you with practical tips and insights to help you establish a clear message. The Importance […]
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Choosing a video production company is a significant decision for your organisation. The right company can help you create compelling content that resonates with your audience and drives your marketing goals. Today, we’re introducing you (possibly again) to The Jasper Picture Company, our video production and live-streaming company, and sharing seven things you should know about us. 1. Comprehensive Services to Meet Diverse Needs The Jasper Picture Company is a one-stop solution for all your […]
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