Education, Videos

20 VIDEO IDEAS FOR YOUR BUSINESS OR ORGANISATION

 

20 VIDEO IDEAS FOR YOUR BUSINESS OR ORGANISATION

“We’re from the Jasper Picture Company … and we’re here to help!”

So … how can we help you, to the benefit of your company, or your organisation?

The short answer is ‘in many ways’; the longer answer could include one or more of the following:

TRAINING

Designed for internal use, a video here could help train people about new tasks, techniques, technology or legislation – just as examples.

NEW STAFF

When someone new comes on board, have them watch an informative video explaining the culture of your company along with other important information they need to know.

RECRUITING

How do you attract the right staff, with the right attitude? Produce a video for external use highlighting all the reasons potential employees might like to work in your business.

EMPLOYEE PROFILES – WHO’S WHO?

Why not tell – and show – the world how good your employees are, one employee at a time.

VIRTUAL TOUR

Take people on a tour of your facilities from the comfort of their home or office. This could also be shot in ‘360’.

THE WORD FROM ON HIGH – a message from The Boss

Perhaps you have staff in more than one location. Have the woman – or man-in-charge – record a message to everyone and send all staff a link to watch it. This could be a recurring series.

CUSTOMER TESTIMONIALS

Let your current customers help you get more customers by telling their stories and how you helped them.

WHAT ARE WE ON ABOUT?

Tell the world about your business using moving pictures and throw it on the front page of your website. Websites with video have a much higher click-thru rate than those that don’t.

TIME-LAPSE

Are you building a new supermarket, or maybe you’re mining under the stars? A timelapse video can help tell a very long story in a very short time. They look pretty good as well!

CUSTOMER CASE STUDIES

More in-depth than a testimonial, these videos will spend longer telling the story of one particular customer, the problem they had, and especially how you solved it.

VIDEO BLOGS … VLOGS!

Does your company blog? If so, maybe you could consider adding video blogs to your lineup. Blogs are still one of the best ways for potential customers to interact with your website.

PRODUCT FEATURE

Maybe you sell a whole range of different products. Why not think about creating a short video on each and uploading one a week to social media? (Like these guys did)

NEW PRODUCTS?

Get the word out that you’re selling something new and let people know why they need it.

CHANGE MANAGEMENT

Are you making changes to your company name? Perhaps you’re updating that all-important logo? Why not make a video to let people know about the change and how it might affect them?

EXPLAINERS

Tell potential customers how you do things so that they know the value you can add.

PROMOTIONAL

Got something that you want sung from the rooftops? Make a video to let everyone know just how good your company is.

INSTRUCTIONAL

Maybe you supply kit garages to your clients. You can tell them, very effectively, by a video how to put one together.

HISTORICAL

Did your business start trading moments after the first fleet arrived? Let potential customers know where you’ve come from so that they can understand where you’re going.

VIDEO NEWS RELEASES

Maybe your company makes a chemical that kills all deadly germs (and not just 99.9%!) and it just isn’t practical to have twelve news crews traipsing through your lab. Have a VNR made and send it out to media outlet, or throw it on social media.

SOCIAL MEDIA

All of the above can be used on Social Media. Pictures may, however, need to be reformatted or re-edited. For example Instagram only allows 60 second videos.

  I hope this list sparked your imagination. As always you can contact me direct on 0467092907 or matt@jasperpictures.com.au

Author


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Matt Jasper

Matt Jasper is the owner of The Jasper Picture Company. He is based in Melbourne but works around Australia and the world.